1. What kind of media institution
might distribute this media product
and why

2. X=Chosen Publisher Two of the largest Uk publishers
X=Not chosen
Ipc x Emap x
Ipc is the Uk’s largest magazine publisher Emap is a large publisher, however
Reaching a total of 20 million customers It isn’t as powerful as Ipc. Also its focal
On its website and 26 million on a month Point is mainly business to business
to Magazines and this would be a disadvantage
Month subscription. It targets the mass To my magazine. Finally, many of Emap’s
market Music magazine have folded over time,
And appeals to both male and females Such as “Select” and “Sounds”
(large readership)
It also produces other music magazines
such as NME.
I chose Ipc because its much larger than
EMAP and because
It would be easier to distribute because of
the large audience
That Ipc targets.