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Thoughts on Digital Design 2013
1. SOME THOUGHTS ON DIGITAL
DESIGN FOR 2013
CREATE ENGAGING, SHARABLE AND UNIFIED
DIGITAL EXPERIENCES
SAMI RELANDER
2. CONTENTS
• Hello!
• Things I’ve learned along the way
– Your best friend
– No more strategies
– Sprinting is good for you
– Mobile first
– Forget social media
– Go responsive, be future friendly
– You are a publisher
• Questions, comments and hopefully answers too
3. HELLO!
• CEO, Account director
• Ph.D. (econ.)
• 15+ years of experience
• Worked on hundreds
projects
• Made a ton of mistakes
10. YOU ARE A PUBLISHER
• Platforms for distributing content
• Stop thinking launch, start thinking lifecycle
• Content is the service!
– It’s NOT a feature or add-on
• All content must have a purpose
• The governance of content
• Investing into “better” content provides by far the
best ROI of ALL digital activities
11. THE END
• Thanks and goodbye
• Call or email me
– sami.relander@frantic.com
– 050 567 0261