Thoughts on Digital Design 2013

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Frantic

This presentation was held by Sami Relander in Markkinointiviestinnän viikko 2012.

Design Technologie Business

SOME THOUGHTS ON DIGITAL
DESIGN FOR 2013

CREATE ENGAGING, SHARABLE AND UNIFIED
DIGITAL EXPERIENCES

SAMI RELANDER

CONTENTS

• Hello!
• Things I’ve learned along the way
– Your best friend
– No more strategies
– Sprinting is good for you
– Mobile first
– Forget social media
– Go responsive, be future friendly
– You are a publisher
• Questions, comments and hopefully answers too

HELLO!

• CEO, Account director
• Ph.D. (econ.)
• 15+ years of experience
• Worked on hundreds
projects
• Made a ton of mistakes

YOU ARE A PUBLISHER

• Platforms for distributing content
• Stop thinking launch, start thinking lifecycle
• Content is the service!
– It’s NOT a feature or add-on
• All content must have a purpose
• The governance of content
• Investing into “better” content provides by far the
best ROI of ALL digital activities

THE END

• Thanks and goodbye
• Call or email me
– sami.relander@frantic.com
– 050 567 0261

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Thoughts on Digital Design 2013

1. SOME THOUGHTS ON DIGITAL DESIGN FOR 2013 CREATE ENGAGING, SHARABLE AND UNIFIED DIGITAL EXPERIENCES SAMI RELANDER

2. CONTENTS • Hello! • Things I’ve learned along the way – Your best friend – No more strategies – Sprinting is good for you – Mobile first – Forget social media – Go responsive, be future friendly – You are a publisher • Questions, comments and hopefully answers too

3. HELLO! • CEO, Account director • Ph.D. (econ.) • 15+ years of experience • Worked on hundreds projects • Made a ton of mistakes

4. YOUR BEST FRIEND

5. NO MORE STRATEGIES

6. SPRINTING IS GOOD FOR YOU

7. MOBILE FIRST

8. FORGET SOCIAL MEDIA

9. GO RESPONSIVE, BE FUTURE FRIENDLY

10. YOU ARE A PUBLISHER • Platforms for distributing content • Stop thinking launch, start thinking lifecycle • Content is the service! – It’s NOT a feature or add-on • All content must have a purpose • The governance of content • Investing into “better” content provides by far the best ROI of ALL digital activities

11. THE END • Thanks and goodbye • Call or email me – sami.relander@frantic.com – 050 567 0261

Thoughts on Digital Design 2013

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