Social Media training for FRLs.

1. Social Media for FRGs
Connecting with Soldiers and their Families

2. Table of contents
• Why Facebook?
• Have a plan
• Trolls
• Pros and cons
• Important info

3. Why Facebook?
• Easily accessible
• Already used by your audience
• Two-way communication
• Can notify fans of content elsewhere

4. Have a plan
• Who is going to have access to post to the
account?
• How often are you going to post?
• Who is the approval authority?
• Where will your content come from?

5. Web vs. real life
• Anonymity
• Trolls – choose when & how to engage
• Separate your personal views from role as admin
• Use block feature sparingly
• Use filters

6. Good vs. Evil
Do …
• Use social media!
• Identify your organization and mission
• Tell the truth
• Check spelling and grammar

7. Good vs. Evil
Do …
• Encourage and participate in discussion
• Correct misinformation
• Link to other official Fort Bragg sites
• Link to related external articles

8. Good vs. Evil
Don’t …
• Post information that hasn’t been released
• Compromise safety by not using OPSEC
• Endorse anything, including politicians

9. Good vs. Evil
Don’t …
• Go against command policy or knock your boss
• Allow profane remarks or those insulting individuals
to remain on your page
• Post personal remarks while logged in as the
administrator

10. Stuff to know
• All social media pages must be registered with DA
at www.army.mil/socialmedia
• Read the Army Social Media Handbook
• Page must be identified as “official”
• Must post disclaimer text on info page

12. When in doubt …
ASK!

13. Questions?