This document outlines the vision and programs of FoodFight, an organization that provides food education in schools. It notes that 1/3 of US children are obese or overweight due to lack of nutrition education and marketing of unhealthy foods. FoodFight aims to educate students, teachers, and parents to make healthier choices through various classroom and community programs that have been shown to improve eating habits and increase understanding of food systems. The organization is led by experienced educators and health experts and seeks to empower stakeholders to advocate for better access to nutrition.

1. our vision
food education taught “soup to nuts” in every school
60%
open

2. 2
THE PROBLEM
2
1/3
of
children
in
the
U.S.
are
obese
or
overweight,
making
this
the
1st
generaAon
at
risk
of
having
a
shorter
lifespan
than
their
parents
(1)
The
fast
food
industry
spends
more
than
$5
million
every
day
markeAng
unhealthy
foods
to
children
(2)
1
“Overweight
in
Children”.
American
Heart
Associa.on.
January
3,
2013
from
hNp://heart.org
2
Kovacic,
W.e.
(2008).
Marke.ng
food
to
children
and
adolescents:
A
review
of
industry
expenditures,
ac.vi.es,
and
self-­‐regula.on:
A
Federal
Trade
Commission
report
to
Congress.
Federal
Trade
Commission.
Teachers have 1,100+ hours of instructional time with students per year.
0-4 hours is spent on food education.

3. Schools are currently being underutilized as a platform for food education.
Students deserve to know how to navigate the 21st century food system –
both for better health and academic success.
Knowledge is power.
3
THE POTENTIAL
3
Schools
can
play
a
criAcal
role
in
promoAng
the
health
and
safety
of
young
people
and
helping
them
establish
lifelong
healthy
behaviors.
(1)
1
“School
Health
Reform:
InvesAgaAng
the
Role
of
Teachers”
study,
Journal
of
Child
NutriAon
&
Management,
Spring
2012

4. Who
is
FoodFight?
We
educate
and
empower
students,
teachers
and
parents
to
make
healthier
eaAng
choices.
4
4

5. Our Unique Angle: Teachers
5
Founded
by
two
former
public
school
teachers,
FoodFight
believes
that
the
success
of
our
food
educaAon
programs
in
schools
hinges
on
first
educaAng
and
gaining
the
buy-­‐in
of
the
key
influencers
–
teachers
and
school
staff.
Training
teachers
to
take
ownership
over
their
food
choices
enables
them
to
act
as
beNer
role
models
for
their
students.

6. Carolyn
Cohen
Co-­‐Founder
Founding
Team,
InsAtute
for
CollaboraAve
EducaAon
Masters
in
EducaAon,
New
School
for
Social
Research
Experienced Team Transforming Food Education in Schools
Deborah
Lewison
Grant
Co-­‐Founder
15+
years
experience
as
NYC
public
school
teacher
Doctorate
in
Curriculum
and
Teaching,
Columbia
University
Dr.
Robert
Lus?g
Advisory
Board
Professor
of
Pediatrics
at
UCSF
Presented
Sugar:
The
BiDer
Truth
4
million+
views
on
YouTube
Dr.
David
Katz
Advisory
Board
Founding
Director
of
Yale
University’s
PrevenAon
Research
Center
Editor-­‐in-­‐Chief
of
the
journal
Childhood
Obesity
Visit
foodfight.org/about-­‐us/people
for
full
list
of
staff
and
Board
6

7. Creating a Food
Education Model that
Delivers Results
7

8. v
Independent
research
from
both
Columbia
and
Yale
Universi?es
shows:
• 90%
of
teachers
ranked
FoodFight’s
Teacher
Wellness
Program©
as
one
of
the
top
three
among
all
teacher-­‐
training
programs
• 95%
said
they
would
recommend
it
to
another
teacher
8
90%
of
teachers
and
students
say
FoodFight
programs
have
changed
their
ea?ng
habits
8

9. Pre-­‐
and
post-­‐interven?on
results
tracked
by
Columbia
and
Yale
Universi?es
shows:
• Three
Ames
as
many
parAcipants
intend
to
eat
5+
fruits
and
vegetables
per
day
• ParAcipants
are
36%
more
likely
to
eliminate
all
sugary
drinks
from
their
diets
9
Par?cipants
are
71%
more
likely
to
read
ingredient
labels
9

10. 10
NEW
PROGRAMS
IN
2014
Grow
Tower,
Love
Your
Lunch
series,
And
healthy
school
toolkit
TEACHER
WELLNESS
PROGRAM
Arming
school
staff
with
tools
to
transform
their
own
health
and
serve
as
role
models
for
their
students
HEALTHY
FAMILIES
PROGRAM
Providing
parents
with
pracAcal
Aps
and
strategies
for
making
healthier
eaAng
and
buying
decisions
on
a
budget
FOODFIGHT
IN
THE
CLASSROOM
Teachers
implement
FoodFight
curriculum
over
a
semester,
supported
by
team
of
doctors,
nutriAonists
and
chefs
Food Education Programs for the School Community
10

11. 11
READING
LABELS
Curriculum Part I: Shifting Individual Behavior
NUTRITION
AVOIDING
PROCESSED
FOODS
11

12. Curriculum Part II: Decoding Our Food System
FOOD
POLITICS
MEDIA
&
ADVERTISING
SUSTAINABLILITY
12

13. 13
Empowering
students,
teachers
and
parents
to:
ü Make
smart,
independent
eaAng
choices
ü Act
as
role
models
and
agents
of
change
ü Build
a
school
culture
that
promotes
nutriAon
and
sustainability
ü Advocate
for
access
to
healthier
opAons
in
their
communiAes
Our Stakeholders and Goals
13

14.
14
“When
the
class
was
over,
I
realized
that
I
had
accumulated
so
much
more
knowledge
on
what's
actually
behind
the
food
I
eat.
In
my
home
we've
changed
the
way
we
eat
based
on
what
I've
learned.
Say
there's
20
kids
in
my
class,
so
that's
20
more
homes
that
are
changed.
FoodFight
is
a
really
big
change
in
my
life.”
–
Student,
West
Side
High
School
How Students Benefit from Food Education
14

15.
15
“Since
FoodFight’s
Teacher
Wellness
workshop,
I
have
completely
given
up
soda,
now
look
carefully
at
the
sugar
content
of
my
cereal
and
yogurt
(did
you
know
that
a
liNle
tub
of
low
fat
has
4
teaspoons?)
and
I
will
never
eat
instant
ramen
again!
I
share
what
I
learned
with
my
students
and
set
a
far
beNer
example.”
–
Teacher,
Edward
R.
Murrow
High
School,
NYC
Inspiring Teachers to be Healthy Role Models
15

16. Ø
We
focus
our
work
in
low-­‐income
schools
across
the
five
boroughs.
Serving Communities Most in Need
Ø
They
are
also
heavily
targeted
by
fast
and
processed
food
companies.
Ø
These
populaAons
are
dispropor?onately
affected
by
diet
related
disease.
16
FoodFight
has
worked
in
46
schools
and
transformed
the
lives
of
nearly
5,000
teachers,
students
and
parents.

17. 17
Invest in a Healthier Future
Close
by
31st
May
$250k
Target
30%
raised
70%
open
17
Bring food education to 20 NYC schools

18.
Food
Educators
&
Presenters
Research
&
EvaluaAon
Curriculum
Development
Equipment
&
Supplies
Grow
Tower
Cooking
Demos
Resource
Guides
&
Toolkits
MarkeAng
&
Outreach
Strategic
Development
Student
Project
Support
Travel
Total
Annual Investment of $250,000
$250
AdministraAve
Support
$35
$66
$40
$30
$28
$18
$15
$10
$8
Program Expenses for 20 Schools ($ in thousands)
18

19.
19
(of
Whole
Foods)
12 WEST CAPITAL
MANAGEMENT LP
Key Funders
19

20. 20
Contact:
Neema
Bollampally
Development
Director
(646)
568-­‐1275
neema@foodfight.org
www.foodfight.org
You Can Help Raise a Healthier Generation
20

21. 21
T H A N K YO U