FiveStars gives you everything you need to easily acquire, grow, and retain your customer base.

1. FiveStars Loyalty
Automation Platform
1

2. What FiveStars can do for you
!
• Get your customers to come back more frequently
(average is 20% increase)
• Encourage customers to spend more per visit
• Turn your customers into social media advocates
• Provide powerful automated tools for ongoing
customer engagement after the sale
• Use simple technology that every customer
understands
2

3. Why does loyalty matter?
!
We all know that loyalty is critical
Customer loyalty is the single most important driver
of growth and profitability.
HARVARD BUSINESS REVIEW
Retailers with loyalty programs, on average,
are 88% more profitable than competitors
who do not.
DELOITTE RESEARCH SURVEY
With the rise of mobile and
social, loyalty drives amplified
word-of-mouth and natural
customer acquisition.
3

4. But developing an effective program is
challenging
Fortune 500s spend millions per year
because they know a well-executed program is
extremely profitable !
Paper punch cards
are messy, prone to fraud, and offer no tracking
Smart phone apps
are not yet worth the time—10% usage at best—and make
many of your customers feel alienated
Store-branded cards from POS vendors are 5
the worst of all worlds
antiquated, disconnected from email and social media,
and are completely overpriced
4

5. Loyalty has multiple dimensions
In-Store Experience Attractive Rewards Ongoing Engagement
• Great products and staff • Multiple reward options • Segment customers
• Personalized service • Perceived value • Multi-channel delivery
• Customer appreciation • Spend-based points • Automated notifications
• Fast lines • Bonus opportunities • Social media integration
5

6. We are pioneering loyalty automation
FIVESTARS LOYALTY AUTOMATION PLATFORM
We take care of everything
Point-of-Sale Merchant
FiveStars
Relationship Toolkit
Card
Manager
• Customer information • Simple technology • Simple customer
right on the POS everyone can use segmentation
• Never slow down your • Impossible to lose • Text message & email
line campaigns
• Built in fraud control • Hundreds of thousands • Social media integration
of card members
6

7. Improve your in-store customer
experience
INSTANTLY KNOW
YOUR CUSTOMERS
INFORMATION.
NAME & HOW CLOSE THEY WHEN IT S ANY OTHER INFO ABOUT YOUR
PHONE NUMBER ARE TO A REWARD THEIR BIRTHDAY CUSTOMERS OF CHOICE
7

8. Engage your customers after the sale
Engage customers after the sale
Talk to your customers
when they want, how
they want, about what
they want.
8

9. We customize programs for every business
10 Points = Free Coffee
Buy 10 subs, 20 Points = Free Sandwich
get one free!
Spend $100 on 50% off every
stationary, get 5th visit
$5 off! $20 MINIMUM
9

10. We stand out from the competition
&
Who can Smartphone users that
EVERYONE
participate? download the app
Integration
YES None – separate device (Phone or iPad)
with POS?
Customer
YOUR EMPLOYEE iPad
Interacts with...
Avg
500+ 50-150
Users/store
VISITS
Data TRANSACTION VALUE Visits
SKU DATA
10

11. We get great feedback from our customers
11

12. We are co-founded by loyalty experts
Victor Ho Matt Doka
CEO, Co-founder CPO, Co-founder
Advised industry-leading Fortune 500 brands on
customer engagement and loyalty
Clients include the largest department store chain
in the US and a $25 billion CPG conglomerate
Awarded rating of Distinctive at McKinsey (top
5 of 100 in nation)
Rated #1 in group at Fixed Income Analyst
Goldman Sachs (FIG at AVM (Global Macro
Investment Banking) Hedge Fund)
3 degrees in 4 years at UPenn M&T program
UC Berkeley. CFA as Magna Cum Laude
12

13. We have an all-star team
Kilian Koepsell Chris Luo Patrick Eastburn Jingsong Wang Melissa Hajj
Software Marketing Sales Web Design
Lead Scientist at Cal Global Head of SMB Built AT&Ti to 600 CTO and Co-founder Led design for iBooks
(led project mapping Marketing at Facebook reps and $144M in at InciteBot (YC 08) and Compressor at
the human brain!) revenue over 5 years Apple
Head of Acquisition Technical lead at
Postgrad Mathematics Marketing, APAC at Experience running LOOKBOOK.nu (grew 14 years of experience
Lecturer (King s College Google outside sales, call to 4.5M uniques/mo., designing media
London) centers, and sales $1M+ annual revenue) editing apps,
training electronic medical
Neural Computation CS + Econ double at records, corporate
Lecturer (Cal) Cal identities, and print
Ph.D., Neuroscience
Ph.D., Theoretical Physics
M.A., Mathematics
13

14. We’re backed by leading Silicon Valley
investors
Chamath Palihapitiya - SVP of Growth and Mobile Facebook
Vince Monical - Emerging Platforms Google, Benchmark EIR
Technology
Jason Whitt - SVP of Corporate Development Reach Local
Eric Stein - Local Markets Google, EVP of Digital Strategy Epsilon
Local Jake Winebaum - CEO Business.com,!Founder eCompanies
Peter Nieh - Lightspeed Venture Partners
David Chao + Jason Krikorian - Doll Capital Management
Raj Kapoor - Mayfield Fund
Institutional Start Fund - SV Angel & Yuri Milner
14