As a small business owner, the majority of your marketing and advertising budget should be focused on who: new customers or loyal customers? Our newest infographic takes a deeper look at this age-old debate and has some surprising facts about loyal customers and your business. You may be leaving money on the table!

1. These guys are
your loyal customers.
But that 20% drives
80% of your total revenue...
... and depending on the
vertical, loyal customers can
account for up to 84%
of total visits.
... and 72% of total
visits to your business...
They account for about 20% of your customers.
NEW
CUSTOMER LOYAL
CUSTOMER
VIP
La Lune S
Bakery
63% of marketers think that new customer
acquisition is the most important
advertising goal, but does a focus on
attracting new customers really lead to
a more profitable business?
Let’s look at the
numbers.
New Customers Loyal Customers
Surprising facts about customer loyalty
marketing and your small business—you
may be leaving revenue on the table.
FiveStars lets you focus on your loyal
customers to make sure you aren’t
leaving extra revenue on the table.
NEW!
VISIT
US!
I love
@LaLuneSucree
lattes! #sogood
$ 10 $$ 10 $$ 10 $
VIP
LOYAL
CUSTOMER
La Lune SucreeBakery - Cafe
and loyalty program
members are 70% more likely
to spread the word about your
business.
Loyal
customers
have a greater
lifetime value:
They spend
more over
time and
generate more
revenue.
Because your loyal customers
know your business, the probability
of making an additional sale, or
upselling, is 60-70%.
Loyal
customers like
to hear from
you: 65% want
stores they
frequent to
email them
coupons and
promotions.
36%
20%
Less than
of daily deals
customers will
return and pay
full price for
items.
Only
of daily deal customers
will spend more than
the discounted price of
the deal.
are also more price
conscious: the probability
of getting a sale from a
brand new customer is
5-20%.
The average
conversion rate
(actual sales)
from promotions
sent to new
customers is less
than 1%.
COME
VISIT!
SPECIAL
EVENT!TEXTPROMO!
80%
LOYAL
CUSTOMER
VIP
VIP
$
NEW
CUSTOMER
50%
OFF!
SALE
Over their lifetime, loyal customers
SPEND 10X MORE.
Yeah. You heard us.
What is your current
marketing focus?
Up to
44%
increase
in customer visits
Subject: Here’s a coupon because we miss you :)
From: J2 Games
We miss seeing you
around our store, so
come back and see us.
20% OFF PURCHASE!
We help you track your VIPs.
Know who they are, so you can improve your customer
service and reward them for their frequent visits.
We increase customer visits by 12-44%.
With FiveStars, you will see a lift in visits and revenue from
your enrolled customers.
We help turn new or casual customers into loyal ones.
FiveStars digital loyalty program lets you easily store all
your customers’ info, and then target customer groups and
persuade them to come back.
*People who have visited at least 10 times
New customers
*Average visit frequency increase for FiveStars merchants by vertical
72%
3 Reasons Why FiveStars Loyalty is
the Best Way to Grow Your Business
That’s why the most efficient way to
grow and get more revenue for your
business is to implement a modern
digital loyalty program.
1
2
3
TRY US
FOR FREE
CLAIM YOUR
$129 CREDIT
Visit http://fivesta.rs/129Credit
or call (415) 231-3158 to talk to
one of our Customer Loyalty
Consultants today.
We miss seeing you
around our store, so
come back and see us.
20% OFF PURCHASE!