Danny Wong of CfMC presents on 'Connecting the Dots on Multi-Modal Sampling' at SampleCon 2013 in New Orleans. From online to offline, you don't want to miss this...

1. CONNECTING THE DOTS ON
MULTI-MODAL SAMPLING
OnLINE to OnPHONE
Presented by Danny Wong | CfMC CTO
9 September 2013

2. Multi-Modal Survey Best Practices
2
How to manage the data collection process
to make best use of
Sample
 Time
 Budget

CfMC | Copyright 2013

3. Starting OnLine | Finishing OnPhone
3
Budget and Deliverable are fixed.
Time may be too.
A multi-model approach helps you reach your
target sample within project constraints.
You can start out with an online sample approach
and as your study nears completion and you’re
still short of completes, you can switch to a phone
sample approach and conclude your study.
CfMC | Copyright 2013

4. Cost Management
4
SAMPLE
WEB
IVR
CATI
PAPER
CAPI
DATA COLLECTION COSTS
CfMC | Copyright 2013

5. Mixed Mode Data Collection
5
Sample
Preferred contact method
Email
Address
Phone
Email
Invitation
OnLine
Survey
URL
PHONE #
PAPER
Survey
Outgoing
Call
In-coming
Call
Redial
Call back
IVR Screen
OnIVR
Survey
OnPhone
Survey
CfMC | Copyright 2013

6. Project Set Up
6
TARGET QUOTA
Purchase
Requirements
PANEL
SAMPLE
PANEL
Email
invite to
URL
+
reminders
OnLine
PANEL
FOR
RESPONDENTS
Phone
Interview
+ Call Backs

OnPhone
Time
FULCRUM SAMPLE
MARKETPLACE
PLATFORM
CfMC | Copyright 2013

7. OnLINE Quota Fulfillment
7
TARGET QUOTA
Purchase
Requirements
PANEL
SAMPLE
PANEL
FOR
RESPONDENTS
Email
invite to
URL
+
reminders
OnLine
PANEL
Phone
Interview
+ Call Backs

OnPhone
Respondent
Disposition
FULCRUM SAMPLE
MARKETPLACE
PLATFORM
CfMC | Copyright 2013
Time

8. OnPHONE Quota Completion
8
TARGET QUOTA
Purchase
Requirements
PANEL
SAMPLE
PANEL
FOR
RESPONDENTS
Email
invite to
URL
+
reminders
OnLine
PANEL
Phone
Interview
+ Call Backs

OnPhone
Respondent
Disposition
FULCRUM SAMPLE
MARKETPLACE
PLATFORM
CfMC | Copyright 2013
Time

9. Optimize Budget | Maximize Profit
9
By taking a multi-mode approach to data collection, you can…

Budget your study for OnPHONE

But initiate OnLINE
Depending on your completion rate, you can…

Determine the interviewing hours needed to compete the study

Switch to OnPHONE only as needed
Thus, reducing the total cost of the study
CfMC | Copyright 2013

10. www.cfmc.com
Danny Wong
10
|
dwong@cfmc.com
CfMC Confidential | Copyright 2013