Finger Lakes Wine Month Kick Off Marketing Meeting. Took place Thursday, April 4, 2013 at 9:00 a.m. at the Watkins Glen Harbor Hotel.

1. Finger Lakes Wine Month
May 2013
Kick-off Information Meeting
April 4, 2013

2. Overview
• Program Marketing
• Trade
• Distribution Communication
• Media & Journalists
• Virtual Tastings
• Industry Kick Off Event
• Cool Climate Trade Seminar
• Tasting Events
• Action Items

3. Program Marketing
• Website
• Promotional Video
– April 23-24, 2013
• Email Campaigns
• Social Media
– Daily Wine Feature
• POS Materials
– Poster
– Postcard
– Shelftalker
– #FLXWine Hour Card

4. Trade Participants
Benefits
• Listed on FingerLakesWinemonth.com including link to website
• Included in Geo-targeted consumer email blasts
• Events listed FingerLakesWineMonth.com
• Social Media coverage
• Free POS
Participation
• Retailers
– Host two Finger Lakes Riesling Tastings *
• Restaurants and Wine Bars
– Serve three Finger Lakes Riesling by the Glass *
OR
– Host two Finger Lakes Riesling Events *

5. Distribution Communication
• Distributor & Winery Conference Calls
• Tasting Events
• Sponsor Webpage
• One Sheeter
• POS
• Winery Distribution Spreadsheet

6. Media & Journalists Visits
• Media Assistance Form
• Media/ Journalists visits to the region coordinated by
FLWC
– Itineraries
– Meals
– Accommodation
• Not guaranteed

7. Virtual Tastings
Media
• 75-100 Journalists, Bloggers, & wine writers
• Media Sample Request Form—Screened
• Participate in one of four virtual tastings
Wineries
• Finger Lakes Wine Month Full Package wineries
– One wine for #FLXWine Hour
– One wine for one of the three virtual tastings
• Finger Lakes Wine Month Basic Package wineries
– One wine for #FLXWine Hour

8. Virtual Tastings
05.25.13 | 6:00 p.m. – 10:00 p.m. ET
World’s largest Finger Lakes Wine virtual tasting. 20 wineries.
Featuring: All Finger Lakes Wines
05.02.13 | 8:00 p.m.-9:00 p.m. ET
Featuring: Cabernet Franc, Pinot Noir, Lemberger, & Red Vinifera Blends
Virtual tasting hosted via Twitter streaming live with winemakers/winery representatives
from 6-8 wineries
05.09.13 | 8:00 p.m.-9:00 p.m. ET
Featuring: Rieslings
Virtual tasting hosted via Twitter streaming live with winemakers/winery representatives
from 6-8 wineries
05.15.13 | 9:00 p.m. - 10:00 p.m. ET
Featuring: Gewurztraminer, Pinot Gris, Chardonnay, & Gruner Veltliner
#Winechat hosted by Bill Eyer, Eric Guy, & Tina Morey

9. Industry Kick Off Event
May 1, 2013
6:00 p.m. - 8:00 p.m.
Glenora Veraisons Restaurant
• 2 bottles from each winery
• Invite trade, suppliers, business supporters
• Wineries in attendance
• Share invite with your contact lists

10. Cool Climate Trade Seminar
May 18-20, 2013
Finger Lakes Region
• Keynote Speaker Thomas Pastuszak
• Site visits on all three lakes represented in the program
– Viticulture, Enology, and Research
• Grand Tasting 19 wineries
• Trade only event
• Invitations to our mailing lists and yours

11. Tasting Events
• Large Consumer Tasting
Wine & Chocolate Tasting Lilac Festival
May 14-16, 2013
4:00 p.m. - 8:30 p.m.
• Selling Event, 3 piece quartet, artisan cheeses, patio
terrace, $10 to enter

12. Tasting Events
• Large Consumer Event
Taste of Tribeca
May 18, 2013
Time TBA
– Food & wine festival in NYC which raises funds to support arts and
enrichment programs for PS 150 & PS 234
– Self guided wine tour in retailer locations
– Details not finalized, may be an additional option

13. Tasting Event
Baykeeper’s 2nd Annual Oyster Benefit
May 7, 2013
6:00 p.m. - 8:00 p.m.
Cocktail Hour & Networking Reception
• Wine & Spirits, magazine Josh Greene is wine partner and requested
Finger Lakes wines
• Wine donation event
– White wines (5 cases needed)
– 6-12 bottles per winery that chooses to donate
• Winery representative if interested; not required

14. Action Items
• Registration Forms
• Availability for tastings
• Trade and Industry contact lists
– Industry Kick off Event May 01, 2013
– Cool Climate Trade Seminar May 18-20, 2013
• Social Media
– Wine Hour logo and information about wine hour
– Wine Month Logo with link to wine month website
• Wine Month logo on winery website