FEVIA jaarvergadering 2015: Presentatie Bernard Deryckere - FEVIA Réunion Annuelle 2015: Presentation Bernard Deryckere

1. FOOD 2015
Proud to grow

2. Back in 2012…
We had 1 clear objective
A growth agenda
for the Belgian food industry

3. A high-level group of CEOs and
directors of industry assocations
together
We created FOOD 2015

4. This was a starting point
And we were ambitious:
to get everyone going
in the same direction

5. FEVIA
as driving
force
Strategic reports
Sustainability
Health
Economy
• Involve
• Advise
• Network
Members
• Link
• Defend
• Facilitate
Third parties

6. We introduced an ambitious vision
and strategy
Branding
Labor market
Competitiveness
Sustainable
growth
Export
boost
Excellence
in food

7. Everything starts with…
LET’S BE PROUD!
We are proud of the Belgian food sector
Quality, Innovation, Diversity
Most robust and fastest growing industry in BE
Starting point

8. Everything starts with…
LET’S BE PROUD!
We are proud of the Belgian food sector
Quality, Innovation, Diversity
Most robust and fastest growing industry in BE
THE worldwide
reference point
for excellence in food
1
Starting point
3-Tier Strategy

9. 2 main goals:
Branding +
competitiveness
We are proud of the Belgian food sector
Quality, Innovation, Diversity
Most robust and fastest growing industry in BE
THE worldwide
reference point
for excellence in food
1
Branding
Competitiveness
2
Starting point
3-Tier Strategy

10. 3 handicaps threaten
our competitiveness
Wage cost
handicap
(compared to
neighbouring
countries)
Shortage of
skilled technical
manpower on
the labor market
Additional costs
on energy
for food
companies

11. Restoring our competitiveness
Lower
additional
costs for
energy
Export
unit
FAVV
Temporary
suspension
indexation
Review tax
on non
authorized
water
discharge
Tax
Shift
Wage
increase
cap
sectoral
agreement
2015-2016

12. But more needs to be done
Labour cost
handicap
Energy cost
handicap
Regulatory
framework
Administrative
simplification

13. 2 main goals:
Branding +
competitiveness
We are proud of the Belgian food sector
Quality, Innovation, Diversity
Most robust and fastest growing industry in BE
THE worldwide
reference point
for excellence in food
1
Branding
Competitiveness
2
Starting point
3-Tier Strategy

14. • Agrofront
• AWEX
• Brussels Invest &
Export
• Department of
Foreign Affairs
• Flanders Investment
& Trade
• VLAM
Branding
Alliance building
• Launch in the
presence of H.R.H.
Philippe of Belgium
• Governments
• Regional export and
promotion agencies
• Foreign Affairs
• Agrofront

15. Branding
Communication
• Communication plan
+ resources
• Website
• Social media
• Online and offline
visibility
• FEVIA Economic
Reports
Food.be
website
12.000
visitors/month
+5.000
followers

16. • Embassies
• Davos
• Presence at world´s
leading food fairs
(SIAL, Anuga, … )
• Economic missions
• Expo2015 Milano
Branding
In the world

17. Branding: Food.be is on the map
• Launch in the
presence of H.R.H.
Philippe of Belgium
• Governments
• Regional export and
promotion agencies
• Foreign Affairs
• Agrofront
Alliance building
• Communication plan
+ resources
• Website
• Social media
• Online and offline
visibility
• FEVIA Economic
Reports
Communication
• Embassies
• Davos
• Presence at world´s
leading food fairs
(SIAL, Anuga, … )
• Economic missions
• Expo2015 Milano
In the world

18. The turnover of the Belgian food industry
has grown with 11,9% since 2011
11,9%
-9,6%
-15%
-10%
-5%
0%
5%
10%
15%
Turnover growth since Q1 2011
Food industry
Manufacturing
%%growth

19. Our turnover growth is better than any of
our neighbouring countries
11,9%
9,9%
9,1%
6,5%
0%
2%
4%
6%
8%
10%
12%
14%
Belgium Netherlands France Germany
Turnover growth since 2011
%%growth

20. The employment in the Belgian food
industry remains stable on long termIndex:Q12011=100
92
94
96
98
100
102
104
Volume of work done in Belgian industry (2011-15)
Manufacturing food products; beverages and tobacco products

21. We are in fact the number one
industrial employer in BelgiumEmployees
0
10.000
20.000
30.000
40.000
50.000
60.000
70.000
80.000
90.000
100.000

22. Our export continues to grow
€ 20,8
€ 22,9
€ 19,5
€ 20,0
€ 20,5
€ 21,0
€ 21,5
€ 22,0
€ 22,5
€ 23,0
€ 23,5
2011 2015
Export Belgian food and drink industry
Billioneuro

23. We’re seizing the opportunities
to export to overseas markets
10,6%
23,1%
0%
5%
10%
15%
20%
25%
EU Buiten EU
Export growth 2011- 2015
EU Outside
EU
%Growth

24. We are one of the few industries
with a positive trade balance
€ 0
€ 5.000
€ 10.000
€ 15.000
€ 20.000
€ 25.000
2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014
Export
Import
Trade
Balance
Millioneuro

25. We are growing and proud of it!
We are proud of the Belgian food sector
Quality, Innovation, Diversity
Most robust and fastest growing industry in BE
THE worldwide
reference point
for excellence in food
1
Branding
Competitiveness
2
Growth
3
Starting point
3-Tier Strategy

26. theindustrial sector
The food industry is
in Belgium