Going Viral with Video: An opportunity to discover how video should be a part of your content marketing mix. Even if you have a popular video with hundreds of thousands or millions of views, what’s the point if you’re not continuing the dialogue over time and nurturing those relationships?

1. Viral Video Content Marketing
Going viral with Video

2. Viral Video Content Marketing
Timo Mouton
Online Marketing Manager Explania
@stimorolthy
www.explania.com
www.twitter.com/explania
www.facebook.com/explania

3. Viral Video Content Marketing
Agenda:
Why Video?
What is Content Marketing?
Advertiser Visibility
Case Study

4. Viral Video Content Marketing
Why focus on Video?
Too much data
People are busy and impatient
Short attention spans
Interactive

5. Viral Video Content Marketing
Video is huge!
Prediction: by 2013, 90% of Web Traffic will be Video
http://techcrunch.com/2009/06/09/cisco-by-2013-video-will-be-90-percent-of-all-consumer-ip-traffic-and-64-percent-of-mobile/

6. Viral Video Content Marketing
Video is driving Search:
38% use search engines to find video
54% use Youtube search to find video
>30% of search results contain video
SEO! 53 times more likely to drive a first page result
than traditional SEO
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

7. Viral Video Content Marketing
Video is driving Social:
Facebook has become larger than Google in 2010 (US, Visits)
3rd place in top 10 Online Video Views
>20 million videos uploaded each month
>2 billion videos watched each month
Source: http://www.reelseo.com/video-xml-sitemaps-video/ & http://gigaom.com/video/facebook-2b-videos-viewed-per-month/

8. Viral Video Content Marketing
How long is a link alive?
http://blog.bitly.com/post/9887686919/you-just-shared-a-link-how-long-will-people-pay/

9. Viral Video Content Marketing
Joe Pulizzi
http://www.junta42.com/

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“Regardless of what business you’re in,
you’re really in the content business.”
Gary Vaynerchuk

11. Viral Video Content Marketing

12. Viral Video Content Marketing
So…

13. Viral Video Content Marketing
The King is Back!

14. Viral Video Content Marketing
6 rules of Content Marketing
Non Promotional
Relevant to Target Audience
Relevant to your Company
Close a Gap
Well-Made
Give Proof
Source: http://www.youtube.com/watch?v=UDvan57wGXc

15. Viral Video Content Marketing
When do people share content?
Entertainment Information
Fun Relevance
Weird stuff Value
Amazing Interesting

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How to go viral?

17. Viral Video Content Marketing
Embedding: Viral Spreading

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A few Tips & Tricks
Use all your channels
Enable sharing
Map your Ecosystem

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Advertiser Visibility and CTA

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Case Study: Edenred Ecocheques

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Embedding  Viral

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Some Statistics (Edenred - 2010):
Embeds NL: 92
Embeds FR: 46
Loads NL: 201.778
Loads FR: 75.524
Views: 50% of loads

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ROI?
CTR NL: 11%
CTR FR: 14%
Target Group

24. Viral Video Content Marketing
About Us
Multimedia company specialized in
animated explanations
For delivery on any screen: PC, TV, mobile, …
All world languages

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They trust us

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Thank you!
Questions?
tmo@instruxion.com
@stimorolthy
@explania