5. moving upstream
2011 2013
Release
to
customers
Development
SpecificaMon
Interface
design
Release
to
customers
Development
Prototyping
&
validaMon
Customer
research
9. schoolvisit
Only
takes
a
few
hours
Doesn’t
cost
anything
Gets
feedback
directly
from
students
Sped
up
the
whole
project
Ended
opinion-‐based
internal
debate
11. personaworkshop
MulMple
departments
Only
takes
2
hours
A
chance
to
share
their
ideas
We
want
to
hear
about
their
experiences
Incredible
cross-‐department
discussion
Exposed
great
stories
and
informaMon
Sense
of
common
purpose
13. designstudio
Only
takes
2
hours
It’s
fun
We
want
their
help
with
design!
It
WAS
fun!
Fostered
collaboraMon
and
great
ideas
People
appreciate
knowing
their
ideas
maYer
People
started
to
understand
UX
Changed
the
road
map
15. partnerincrime
PM
was
included
as
a
partner
It’s
just
a
couple
of
phone
calls
It’s
cheaper
to
validate
now
OpMmized
the
scope
of
work
Customers
loved
being
included
PM
loved
talking
to
customers
PM
saw
UX
as
a
helpful
partner
17. scenarios
Fast
and
free
Eliminate
project
misunderstandings
Enable
simple
validaMon
cycles
Project
was
smooth
and
efficient
Saved
$
by
eliminaMng
extraneous
scope
Customers
loved
the
process
and
product
PM
saw
value
in
Lean
UX
tools
19. userresearch
It
worked
on
CTE
and
other
projects
Customer
response
has
been
very
posiMve
TesMng
early
and
o^en
saves
Mme
and
money
We
can
try
it
with
a
contractor
Customer
feedback
is
very
helpful
Research
can
find
the
right
problem
to
solve
It
gets
people
out
of
the
building
23. leanuxcoaching
Only
takes
2
days
Gets
PMs,
engineers,
UX
to
collaborate
Provides
a
neutral
perspecMve
People
got
it
Reinforced
what
our
own
UX
team
had
been
saying
PMs
agreed
that
UX
should
be
partners
The
team
wants
to
work
in
cross-‐funcMonal
pods