This document provides guidance and questions for a student to develop their A2 Media coursework assignment evaluating their animation project. It includes: 1. Suggestions on how to structure the PowerPoint presentation with screenshots, stills, and annotations to compare conventions between the student's animation and a trailer. 2. Sample evaluation questions about effective links between conventions in a soap opera trailer and two ancillary products, and how to illustrate these links using screenshots. 3. Ideas for how the student can get audiences to view and comment on their animation, such as through classroom demos, blogs, websites, or questionnaires. 4. Questions to prompt reflection on what the student learned about the possibilities and limitations

1. AS-A2 POWERPOINT
MAKE YOUR OWN COPY PLEASE
• What is the best way to arrange a
powerpoint? IPC do it really well; this
presentation also has some brilliant
ideas for advertising and question 3
below….
http://www.ipcadvertising.com/resource
/oeot8416br6hdvtw9vm0riu8.ppt

2. AS to A2: your evaluation
question powerpoint for G324
For AS Media coursework you had to answer 7 evaluation
questions.
At A2 Media there are FOUR questions and you will be able
to develop some good answers here even after 3 weeks
from the end of your AS course. Much more will need to be
added next term. Try to make all your slides here contain
images and clear graphics. Save all this very carefully please.

3. 1.What have you learnt from similar
media products?
1.Take at least 4 screenshots from your chosen trailer
then place them on slides with 4 stills from your
completed animations to describe the conventions of
this format.
2.Take a screen shot of your Magazine Front Cover
draft and compare it with a similar magazine to
describe the conventions
3.Use the following terms to help you create some
annotations eg

6. Stereotypes and types.
•Mise en scene as significant
•Realism and authentic representations and
performances and motivation

7. Question 1: conventions of TV
soap – learning from real media texts
• Enigmas and genres and parallel narratives invite audiences
• Trailer conventions; use of media languages; montage editing
• Representations of time; past, present and parallel; see
“previously on” trailers
• Genres represented; melodrama, crime, romantic, horror,
documentary (or hybrid)
• Stereotypes and types. Small scale and complex “heroes and
villains”
• Title sequences and title cards – representations and
repetitions
• Brand or channel graphics e.g. “SKINS” or “E4” logo
• Media languages – camera (shots and movement), editing
and sound are constantly active; use of montages and 2 shot +
MCU + CU and reverse angle edits

8. Question 1: conventions of TV
soap – learning from real media texts
• Music as subtext- lyrics and/or genre are relevant.
• Multiple POVs. Audience POV; open and closed narratives
(when the actors know less than the audience or when the audience is not given key
information)
• Representations, gender, race, class, region and other
demographic types
• Media debates reflected in trailer and ancillary print
products. A media debate is a current news topic that is very popular in
news media especially tabloids
• Mise en scene as significant
• Realism and authentic representations and performances
and motivation
• Narrative coherence; it makes sense

9. Please try to make at least 5 points
that illustrate the links between your
finished animation and draft front
cover. ALWAYS use print screens to
help you. Add some comment from
the two slides of comments below

11. Question 2: effective links between
soap trailer and 2 ancillaries
• Genre defined by all 3; familiar and new
• Brand constructed by all 3; channel + representations
consistent in all
• Ancillaries as synthesis; conflict , enigma, interrogation or
illustration
• Synergy; shared content and ideas across all 3 products
• Icons and signs; BRAND recognition
• Codes; connotations
• Use of star, regional or genre representation
• Message stated; challenging audiences; questions and sub
questions; media debates evoked; media debates unify all 3

12. Question 2: effective links between
soap trailer and 2 ancillaries
• Mode of address declared; cultural level; popular,
niche, ethnic
• POV described
• Repetition of key themes and representations
• Audience pleasures anticipated
• Reality represented
• Postmodern representations; ironic use of
familiar media clichés
• Channels and schedules are all important as links
between these products

13. 3.How many ways can you get
audiences to look at and comment
on your animation? How did you
record their responses?
Eg via classroom demo, blog, your
website, Facebook, Twitter link,
YouTube, phone link, email or print
questionnaire?

15. 4.What did you learn about the possibilities and
limitations of the digital technologies you used?
For example; stills digital cameras and
their settings, focus and zoom, saving
jpegs, Powerpoint tools on PCs, use of
blogs to teach you, starting your own
G mail and BLOGGER blog site, your
use of the posting and sharing, did
quality of the image suffer? Were
there other animation building sites
you tried? How well did they work?

17. Holiday homework; please save one of these into your favourites to
continue to find an example to base your work on next yaer
EITHER: SOAP TRAILER
http://holysoap.channel5.com/
OR: FILM TRAILERS http://trailers.apple.com/

18. How did you use your
CREATIVITY here?
This refers to your work to CREATING
and SOLVING PROBLEMS in the
cardboard cutting as much as the
digital stages

19. How can you describe your CREATIVE
WORK since Mon 13 June?

20. BLOGS for AS –A2 Media; these will give you an
idea about the importance of planning
• Our central blog
•
• http://a2media-aquinas.blogspot.com/
•
• Kane’s music video blog
•
• http://kanemedia.blogspot.com/
•
• Georgie Hutton’s soap blog
•
• http://georgiestardust.blogspot.com/