This document summarizes the Creative Track at the NEXT BERLINI conference. It includes 3 sessions on the DNA of post-digital agencies, the role of people in branding, and developing new tools. Each session features multiple speakers and case studies on topics like transforming media businesses, social branding mechanisms, open source engineering, and technologies that interface with the body. The day-long event aims to explore challenges and opportunities in advertising, media, and technology in a post-digital age.

1. I Creative Track
Overview // Content // Speakers

2. NEXT BERLINI Creative Track
businessmodels?
spearheadinnovationandpioneerbrand
communication?
corebusinessdisappears
BIG IDEA
postdigital ageofadvertising?
best casestudies brand value
Curatedby Elisabeth Stangl

3. NEXT BERLINI Creative Track
Overview
Session 1 | 1:30 p.m. DNA ofthe Post Digital Agency
Session 2 | 3:30 p.m. People Power
Keynote | 3:30 p.m. Developing New Tools
Curatedby Elisabeth Stangl

4. NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency
Curatedby Elisabeth Stangl

5. NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency
transformationofmedia
keychallenges
businessopportunities
digital revolution
vision
dynamicmediaenvironment
redefiningcorebusiness
Curatedby Elisabeth Stangl

6. NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency
Curatedby Elisabeth Stangl

7. NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency
Curatedby Elisabeth Stangl

8. NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency
Curatedby Elisabeth Stangl

9. NEXT BERLINI Creative Track
Session 1: DNA ofthe Post Digital Agency
Martin Gassner Matthias Maurer Tim Malbon
Thorsten
Mike John Otto
Schapmann
Curatedby Elisabeth Stangl

10. NEXT BERLINI Creative Track
Session 2: People Power
Curatedby Elisabeth Stangl

11. NEXT BERLINI Creative Track
Session 2: People Power
newwaysofbrandmanagement
emergingmarketcasestudies
social non-digital
socialmechanisms
open innovationplatform
social digital
consumersegments
consumerparticipation
Curatedby Elisabeth Stangl

12. NEXT BERLINI Creative Track
Session 2: People Power
Will Sansom
Will Sansom | ContagiousMagazine
FROM SOCIAL MARKETING TO SOCIAL BUSINESS
Curatedby Elisabeth Stangl

13. A showcase of brand transformation in China
How to put the People back into
the People‘s Car.
by Sven John & Georg Warga for NEXT Berlin 2012

14. NEXT BERLINI Creative Track
Session 2: People Power
Curatedby Elisabeth Stangl

15. NEXT BERLINI Creative Track
Session 2: People Power
Georg Warga
Sven John
Georg Warga | Goodstein& Partners
Sven John | GREENKERN
MORPHING: THE PEOPLE‘S CAR PROJECT
Curatedby Elisabeth Stangl

16. NEXT BERLINI Creative Track
Track 2: People Power
Curatedby Elisabeth Stangl

17. NEXT BERLINI Creative Track
Track 2: People Power
Alexander
Shapiro
Alexander Shapiro | DMG
CHINESE WOMEN OVER 30
Curatedby Elisabeth Stangl

18. NEXT BERLINI Creative Track
Session 3: Developing New Tools
Curatedby Elisabeth Stangl

19. NEXT BERLINI Creative Track
Session 3: Developing New Tools
handsofthemany do ityourself
cheaper,
renaissance
smallerandinterconnectedto
ols newopportunities
open sourceengineering
bodiesasinterface
Curatedby Elisabeth Stangl

20. NEXT BERLINI Creative Track
Session 3: Developing New Tools
Curatedby Elisabeth Stangl

21. NEXT BERLINI Creative Track
Session 3: Developing New Tools
JeremyAbbett
Jeremy Abbett | Truth Dare Double Dare
MAKERS – AN INTRODUCTION
Curatedby Elisabeth Stangl

22. NEXT BERLINI Creative Track
Session 3: Developing New Tools
Reverse appropriates tools such as 3D
scanning and face tracking.
Curatedby Elisabeth Stangl

23. NEXT BERLINI Creative Track
Session 3: Developing New Tools
KyleMcDonald
Kyle McDonald
APPROPRIATING NEW TECHNOLOGIES
Curatedby Elisabeth Stangl

24. NEXT BERLINI Creative Track
Session 3: Developing New Tools
Explore the challenges and opportunities
for work that sits close to the skin.
Curatedby Elisabeth Stangl

25. NEXT BERLINI Creative Track
Session 3: Developing New Tools
KateHartman
Kate Hartman | OCAD University, ITP Camp
ON THE BODY
Curatedby Elisabeth Stangl

27. NEXT BERLINI Creative Track
See youthere !
Session 1 | 1:30 p.m. DNA ofthe Post Digital Agency
Session 2 | 3:30 p.m. People Power
Keynote | 3:30 p.m. Developing New Tools
Curatedby Elisabeth Stangl