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Beyond Log-ons and Downloads:
 Meaningful Measures of E-Resource Use



Rachel A. Fleming-May, Ph.D., M.L.I.S.
Assistant Professor,
School of Information Sciences
The University of Tennessee-Knoxville
rfmay@utk.edu
2




 An event?
 Something that can be measured?
      …with numbers?




Use is frequently assessed in order to generate
     “objective” data for decision making.
3
4


Use is often treated as a
PRIMITIVE CONCEPT in
Library and Information
Science:
an idea so fundamental to
the theoretical framework
as to be indefinable, even
when presented as a
phenomenon to be
measured and quantified.
5


To measure Use
 We focus on Inputs   Number of patrons
                      who enter the building
 …and Outputs         …such as the number
                      of book circulations.
6



What about electronic resources?
                • Many instances of use are removed
                  from the library, thus unobservable
                • Multiple points of access (such as
                  Google Scholar) further confuse the
                  issue: patrons are less aware that
                  they’re using library resources
7




“some of the basic ‘natural laws of library
and information science’ may not apply as
well or as consistently in the realm of
electronic information discovery and use”2
8




“Among other changes, the
Complete College Tennessee Act:
• Funds higher education based
  in part on success and
   outcomes, including higher
   rates of degree completion.”
9




“Questions such as, ‘Who uses these resources?’ or
‘Are these huge outlays of funds justified in terms of
use, or value derived from use?’ or ‘What difference
do all of these resources make to students and
faculty in universities?’ must be answered if
university administrators, trustees, students, and
faculty are expected to support ever-increasing
levels of funding for the acquisition and
development of these resources and services.”3
10



Is Use a Primitive Concept?

No. Use does not, in fact have a singular
 conceptual meaning in the LIS domain and
 can signify many actions, processes, and
 events.
The Use Typology: Dimensions of
Use

                    I.     Use as an Abstraction
                       Ia.    Use as a Facilitator
                    II. Use as an Implement
                    III. Use as a Process
                    IV. Use as a Transaction
                      IVa. Use as a Connector



                                                 11
12




Use as an Abstraction

• A general term for all
  types of
  library/information use
• Disassociated from any
  specific instance of the
  phenomenon
13




“Of the 57,148
households, 27,511
households (48.1%)
had a household
member who used
the public library in
the past year. ”4
14


Use as a Process
Application of library/information resources,
    materials, and/or services…
    To complete a complex or multi-stage task
    To the solution of a problem
“This study reveals that undergraduate students
experience information use in a complex, multi-tiered
way that needs to be addressed by higher educators
when creating information literacy pedagogy.”6
16



 Use as a Transaction
• Isolated
  instances of
  library or
  information use
• Can be recorded
  and quantified
• Removed from
  the user
“statistics provided by electronic book
  vendors…show that [our] community uses e-books
  quite heavily. The data do not show, however, how
  books are used. For instance, the available
The data do not show, however, how books
  statistics show that a book has been accessed but
are used….the databetween a one-second click on
  do not differentiate also do not tell us why an
electronic version of immersion in used instead
  a title and a five-hour a book was a book.
ofThe data also do not tell us why an electronic
   the paper version”7
  version of a book was used instead of the paper
  version”
18


Transactional Model of Use=
Over-reliance on static assessments of
electronic resource usage, such as…
• Vendor-supplied data (COUNTER compliant
  or otherwise)
• Transaction log analysis
 ▫ Including page view time measurement (are they
   really reading?)
 ▫ Log-ons—what about database timeouts?
 ▫ “Connectedness” of journals within session
19




                   Db A: Log
Visit to the          on
Reference
   Desk


                Article
               Download




Understanding of Use as
       Process
20



Understanding Use as Process

 Not exclusively statistical
 Requires multiple data collection
  methods
 Requires “bipartisan” support, i.e.,
  working with public services to gain a
  fuller understanding of how and why
  patrons use the resources they do.
21



How, specifically?
• Observation
• Focus groups
• Interviews
• Surveys
• Inter-institution
  information sharing
• Usability testing
• Triangulation.
Questions?




Thank you for your time!
23


1. Swigger, Keith, and Adeline Wilkes. 1991. The use of citation data to evaluate serials
   subscriptions in an academic library. Serials Review 17 (2):41-46; 52.
2. Peters, Thomas A. 2002. What's the use? the value of e-resource usage statistics. New Library
   World 103 (1172/3):39-47.
3. Miller, Rush, and Sherrie Schmidt. E-Metrics: Measures for Electronic Resources. In Northumbria
   International Conference on Performance Measurement in Libraries and Information Services.
4. Sin, Sei-Ching Joanna, and Kyung-Sun Kim. 2008. Use and non-use of public libraries in the
   information age: A logistic regression analysis of household characteristics and library services
   variables. Library & Information Science Research (07408188) 30 (3):207-215.
5. Peters, Thomas A. 2002. What's the use? the value of e-resource usage statistics. New Library
   World 103 (1172/3):39-47.
6. Maybee, C. (2006). Undergraduate Perceptions of Information Use: The Basis for Creating User-
   Centered Student Information Literacy Instruction. The Journal of Academic Librarianship,
   32(1), 79-85.
7. Levine-Clark, Michael. 2006. Electronic Book Usage: A Survey at the University of Denver. portal
   6 (3):285-299.

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Beyond Log-ons and Downloads: Meaningful Measures of E-resource Use

  • 1. Beyond Log-ons and Downloads: Meaningful Measures of E-Resource Use Rachel A. Fleming-May, Ph.D., M.L.I.S. Assistant Professor, School of Information Sciences The University of Tennessee-Knoxville rfmay@utk.edu
  • 2. 2 An event? Something that can be measured? …with numbers? Use is frequently assessed in order to generate “objective” data for decision making.
  • 3. 3
  • 4. 4 Use is often treated as a PRIMITIVE CONCEPT in Library and Information Science: an idea so fundamental to the theoretical framework as to be indefinable, even when presented as a phenomenon to be measured and quantified.
  • 5. 5 To measure Use We focus on Inputs Number of patrons who enter the building …and Outputs …such as the number of book circulations.
  • 6. 6 What about electronic resources? • Many instances of use are removed from the library, thus unobservable • Multiple points of access (such as Google Scholar) further confuse the issue: patrons are less aware that they’re using library resources
  • 7. 7 “some of the basic ‘natural laws of library and information science’ may not apply as well or as consistently in the realm of electronic information discovery and use”2
  • 8. 8 “Among other changes, the Complete College Tennessee Act: • Funds higher education based in part on success and outcomes, including higher rates of degree completion.”
  • 9. 9 “Questions such as, ‘Who uses these resources?’ or ‘Are these huge outlays of funds justified in terms of use, or value derived from use?’ or ‘What difference do all of these resources make to students and faculty in universities?’ must be answered if university administrators, trustees, students, and faculty are expected to support ever-increasing levels of funding for the acquisition and development of these resources and services.”3
  • 10. 10 Is Use a Primitive Concept? No. Use does not, in fact have a singular conceptual meaning in the LIS domain and can signify many actions, processes, and events.
  • 11. The Use Typology: Dimensions of Use I. Use as an Abstraction Ia. Use as a Facilitator II. Use as an Implement III. Use as a Process IV. Use as a Transaction IVa. Use as a Connector 11
  • 12. 12 Use as an Abstraction • A general term for all types of library/information use • Disassociated from any specific instance of the phenomenon
  • 13. 13 “Of the 57,148 households, 27,511 households (48.1%) had a household member who used the public library in the past year. ”4
  • 14. 14 Use as a Process Application of library/information resources, materials, and/or services… To complete a complex or multi-stage task To the solution of a problem
  • 15. “This study reveals that undergraduate students experience information use in a complex, multi-tiered way that needs to be addressed by higher educators when creating information literacy pedagogy.”6
  • 16. 16 Use as a Transaction • Isolated instances of library or information use • Can be recorded and quantified • Removed from the user
  • 17. “statistics provided by electronic book vendors…show that [our] community uses e-books quite heavily. The data do not show, however, how books are used. For instance, the available The data do not show, however, how books statistics show that a book has been accessed but are used….the databetween a one-second click on do not differentiate also do not tell us why an electronic version of immersion in used instead a title and a five-hour a book was a book. ofThe data also do not tell us why an electronic the paper version”7 version of a book was used instead of the paper version”
  • 18. 18 Transactional Model of Use= Over-reliance on static assessments of electronic resource usage, such as… • Vendor-supplied data (COUNTER compliant or otherwise) • Transaction log analysis ▫ Including page view time measurement (are they really reading?) ▫ Log-ons—what about database timeouts? ▫ “Connectedness” of journals within session
  • 19. 19 Db A: Log Visit to the on Reference Desk Article Download Understanding of Use as Process
  • 20. 20 Understanding Use as Process  Not exclusively statistical  Requires multiple data collection methods  Requires “bipartisan” support, i.e., working with public services to gain a fuller understanding of how and why patrons use the resources they do.
  • 21. 21 How, specifically? • Observation • Focus groups • Interviews • Surveys • Inter-institution information sharing • Usability testing • Triangulation.
  • 23. 23 1. Swigger, Keith, and Adeline Wilkes. 1991. The use of citation data to evaluate serials subscriptions in an academic library. Serials Review 17 (2):41-46; 52. 2. Peters, Thomas A. 2002. What's the use? the value of e-resource usage statistics. New Library World 103 (1172/3):39-47. 3. Miller, Rush, and Sherrie Schmidt. E-Metrics: Measures for Electronic Resources. In Northumbria International Conference on Performance Measurement in Libraries and Information Services. 4. Sin, Sei-Ching Joanna, and Kyung-Sun Kim. 2008. Use and non-use of public libraries in the information age: A logistic regression analysis of household characteristics and library services variables. Library & Information Science Research (07408188) 30 (3):207-215. 5. Peters, Thomas A. 2002. What's the use? the value of e-resource usage statistics. New Library World 103 (1172/3):39-47. 6. Maybee, C. (2006). Undergraduate Perceptions of Information Use: The Basis for Creating User- Centered Student Information Literacy Instruction. The Journal of Academic Librarianship, 32(1), 79-85. 7. Levine-Clark, Michael. 2006. Electronic Book Usage: A Survey at the University of Denver. portal 6 (3):285-299.

Hinweis der Redaktion

  1. Justifying expendituresEvaluating performanceComparing resources or services, often for the purpose of acquiring/”deacquiring”
  2. (Swigger & Wilkes, 1991, p. 42)
  3. Such as the 80/20 rule…
  4. E-Metrics: Measures for Electronic ResourcesbyRush MillerUniversity Librarian and DirectorUniversity of PittsburghandSherrie SchmidtDean of University LibrariesArizona State University LibraryKeynote delivered at the 4th Northumbria International Conference on PerformanceMeasurement in Libraries and Information Services P. 3
  5. Library & Information Science Research 30 (2008) 207–215Sei-Ching Joanna Sin ⁎, Kyung-Sun Kim p. 210
  6. Burns, R. W., Jr. (1978). Library use as a performance measure: its background and rationale. The Journal of Academic Librarianship, 4, 4-11.Maybee, C. (2006). Undergraduate Perceptions of Information Use: The Basis for Creating User-Centered Student Information Literacy Instruction. The Journal of Academic Librarianship, 32(1), 79-85.
  7. Levine-Clark 2006 p. 286