The document discusses the key lessons learned from Challenge Bibendum events over 10 years about making road transportation more sustainable and reducing greenhouse gas emissions. It outlines the major issues that need to be addressed like urban pollution, congestion, and oil dependency. If changes are not made, carbon dioxide emissions from transportation are projected to double rather than reduce. Electric vehicles and hybrid technologies need to be further developed and adopted to help meet emission reduction targets.

1. What 10 years of Challenge Bibendum have taught the private and public sectors about sustainable road transport and reducing GHG 2008 TRB Meeting

2. Rallying together towards sustainable road mobility Since 1998, Challenge Bibendum has been telling us where industry and governments would like to go

3. Last edition of Challenge Bibendum : Shanghai, November 14 – 17, 2007 2500 participants, 600 journalists, 150 vehicles, 200 major companies or institutions represented

4. Tomorrow's road mobility must adapt to growing urbanization as well as address societal challenges in terms of far greater energy efficiency and diversified energies. It will have to be cleaner, safer and more fluid… …or it will come up against formidable opposition, with major predictable consequences on employment and social & economic development!... The stakes

5. Let’s be clear about it: Road mobility as we know it is NOT sustainable and the solutions contemplated so far are not commensurate with the criticality of what is at stake. 5 issues need to be addressed simultaneously: Insecurity Urban pollution GHG emissions Congestion Oil dependency

6. New mobility patterns Reduction of transport related CO 2 emissions Urban way of life (congestion, pollution, noise, pedestrian security) New predictable business practices Resource related conflicts

9. Transportation: a critical role in world political issues

10. Transportation: a critical role in world political issues

11. To limit temperature increase to 2°C in 2050, GHG concentration must be constrained below 450ppm. This means cutting worldwide CO 2 emissions by half (2050 vs 2000). Climate

12. In the case of road transportation, trends point to a doubling of CO 2 emissions rather than a reduction by 2! G8 – Heiligendamm, June 2007  reduce CO 2 by 50%!

13. Mr. Ban Ki Moon: UN Secretary General (UN Security Council’s first debate on climate change. April 17th, 2007) “ Limited or threatened access to energy (and scarce resources) is already known to be a powerful driver of conflict. Our changing planet risks making it more so.”

14. Consequence : Very shortly (in the preparation of « Post-Kyoto » agreements), drastic regulations will impose dramatic changes in energy use and transportation patterns. This must be integrated in our strategic vision of road mobility.

20. Ragone Plot for various types of batteries

24. Mr. Katsuaki Watanabe: CEO, Toyota “ If it fails to take environmental measures, the automotive industry has no future”. Mr. Hiroyuki Watanabe: Director for Research, Toyota “ The future of cars is electric” (Shanghai, November 15, 2007)

26. Photovoltaic pannels Electric Current Water Hydrogen Oxygen Fuel cell Electric drive vehicle Exhaust: Water Sun rays Storage up to 300 bars Storage up to 300 bars Electrolysis + Compression Clean mobility: it works !

30. Thank you