7. Media 10 years ago Print Broadcast and Cable TV Radio Digital: banners and text
8. Media yesterday Broadcast and Cable TV Print Radio Display Video Advertising Text Links Micro-sites Rich Media In-Game Ads Social Networking IPTV Mobile Ads Ad-funded apps
9. Media tomorrow Broadcast and IPTV Print and Reusable Paper Broadcast and Digital Radio Display Video Advertising Text Links Micro-sites Rich Media In-Game Ads Social Networking IPTV Mobile Ads Ad-funded apps User Generated Video Advertising Pre-Roll Micro-sites Rich Media Interactive Video Digital Product Placement 5 second spot Mobile Video Ads Ad-funded OS Portable Media Ads
10. Page Online is used by the majority not the minority Source *EIAA Mediascope 2007 ( UK, FR, DE, IT, ES, BE, NL, ES, SE, NO, DK) 57% of all Europeans regularly use the Internet 11.7 hrs per week are spent online 81% of European connections are broadband
11. Consumers are online all day Page TV Newspapers Radio Online European media usage by time of day – 7 day average Online is becoming a central support tool into peoples lives Source:EIAA Mediascope 2006 (UK, FR, DE, BE, NL, ES, SE, NO, DK)
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13. Share of Media versus Share of Ad Spending Share of Total Media Time Share of Total Ad Spending Source *EIAA Mediascope 2007 (UK, FR, DE, IT, ES, BE, NL, ES, SE, NO, DK) . Zenith Optimedia Western Europe Ad Expenditure Forecast Oct 07 Online represents 23% of all time spent on major ad-supported media, but only 8% of total ad spend
19. “ Time is being created that didn’t exist before.” ~farfar, Stockholm, Sweden Consumer in control decides the moment, time and place
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22. The consumer is empowered It has never been easier to be part of the media landscape
23. The Captains of Industry get it “ The tremendous pace of change is not being grasped… it’s a "cop out" to talk about children and grandchildren having different media habits. It's happening now” Sir Martin Sorrell, CEO WPP “ For the first time the consumer is boss, which is fascinating, scary and terrifying because everything we used to know will no longer work” Kevin Roberts: Saatchi & Saatchi “ We must accept the fact that there is no mass in mass media anymore, and leverage more targeted approaches“ Jim Stengel, GMO P&G
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27. Bring the love back http://www.youtube.com/watch?v=cpGAAFb6bLM