Value Proposition canvas- Customer needs and pains
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Trade Tips: Six Guidelines for Using the Exclamation Point!
1. Trade Tips:
Six Guidelines for Using
the Exclamation Point!
By Nicole Hayes
Helpful Hints
for
Public
Relations
Professionals
2. Though the exclamation
point is meant to convey
enthusiasm, overuse can
appear like you are yelling
at someone.
3. In a PR Daily article,
Deborah Gaines writes
that âpeople who get
excited about every little
thing are perceived as
flighty and
unprofessionalâŚâ
9. 2. One is enough
Multiple !!! suggest that
youâre really worked up.
The result is annoying at
best and toxic at worst.
10. 3. Donât combine with
other punctuation marks
LOL and TTYL donât
belong in business and
neither does
?!
11. 4. Consider the context
The more casual the form
of communicationâtext
messages, friendly emails
and blog postsâthe more
flexible your writing can
be.
12. Keep it formal for
proposals, company
memos and other external
communications.
13. 5. Get personal
Sometimes itâs appropriate
to exhibit a personal
interestâsay, when a
co-worker has a baby or
gets an award.
14. 5. Share your enthusiasm
As long as youâre sincere,
few people will object
to accolades like:
âGreat job!â or âWell done!â
15. This presentation was adapted from our Voice Matters Blog.
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