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Trade Tips:
Using Instagram
Helpful hints for public relations
and marketing professionals
Instagram…
 is a photo and video-sharing social network
 enables users to take pictures and videos and
apply filters
 allows posts to be shared on other social
networking sites such as Facebook, Flickr and
Twitter
Optimize Instagram for your
business with these helpful tips
Have Balance
 Post regularly with an equal number of
business posts and fun posts
 Implement an image posting plan to prevent
saturating your feed
 LIKE and comment on posts
 Follow users on Instagram
 Connect your Facebook and Instagram
accounts
Engage People
 Utilize trending hashtags (#) to increase
reach and market your brand
Hint: Use popular hashtags, such as #TBT
(Throwback Thursday) and #TT
(Transformation Tuesday), to draw attention to
your profile
Gain Followers
 Embed your Instagram videos onto your
website
 Connect with the companies you want to
connect with offline
 Host photo and video contests
Gain Followers
Final Tidbits
 Include your company’s information in the bio
section
 Add your brand’s hashtag to posts
 Use Iconosquare (formerly Statigram) to find
similar brands to connect with
To learn more about McKinney & Associates, visit www.mckpr.com
McKinney & Associates was founded in 1990 with a commitment to
social justice that has prevailed for nearly 25 years. From the beginning,
McKinney has passionately and skillfully practiced public relations with a
conscience for local, national and international organizations.

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Instagram for Business

  • 1. Trade Tips: Using Instagram Helpful hints for public relations and marketing professionals
  • 2. Instagram…  is a photo and video-sharing social network  enables users to take pictures and videos and apply filters  allows posts to be shared on other social networking sites such as Facebook, Flickr and Twitter
  • 3. Optimize Instagram for your business with these helpful tips
  • 4. Have Balance  Post regularly with an equal number of business posts and fun posts  Implement an image posting plan to prevent saturating your feed
  • 5.  LIKE and comment on posts  Follow users on Instagram  Connect your Facebook and Instagram accounts Engage People
  • 6.  Utilize trending hashtags (#) to increase reach and market your brand Hint: Use popular hashtags, such as #TBT (Throwback Thursday) and #TT (Transformation Tuesday), to draw attention to your profile Gain Followers
  • 7.  Embed your Instagram videos onto your website  Connect with the companies you want to connect with offline  Host photo and video contests Gain Followers
  • 8. Final Tidbits  Include your company’s information in the bio section  Add your brand’s hashtag to posts  Use Iconosquare (formerly Statigram) to find similar brands to connect with
  • 9. To learn more about McKinney & Associates, visit www.mckpr.com McKinney & Associates was founded in 1990 with a commitment to social justice that has prevailed for nearly 25 years. From the beginning, McKinney has passionately and skillfully practiced public relations with a conscience for local, national and international organizations.