Weitere ähnliche Inhalte Mehr von Djalma Britto (13) Kürzlich hochgeladen (20) Enterprise Social collaboration in hr strategy(1)1. Enterprise Social Collaboration
in Human Resources Strategy
Why Now | Challenges & Opportunities
Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa
#ibmsocialbiz
© 2012 IBM Corporation
2. 2 © 2012 IBM Corporation
4. Why Now?
#1 Knowledge work has changed
Work has become increasingly collaborative
Decision making is increasingly social (“group think”)
Knowledge Management is back!
The volume of information is staggering and growing rapidly
This information is critical to decision-making but it competes for our time!
The tools we employ must reflect the changing nature of our work
4 © 2012 IBM Corporation
5. Why Now?
#2 Organizational structures have changed
Social Network Analysis
O’Brien
Senior Vice President
Jones Stock
Explorations Drilling Production
Williams Taylor Stock
Shapiro
Paine
G&G Petrophysical Production Reservoir
Cohen Cross Sen O’Brien Shapiro
Cohen
Smith Andrews Moore Paine Cole Jones
Hughes Miller Kelly Andrews
Ramirez Smith
Hughes Miller
Williams
Bell
Cross
Hussain
Cole
Taylor
Hussain
Ramirez Bell
Moore Sen
Kelly
Traditional org. charts do not reflect the way business really gets done
5 © 2012 IBM Corporation
6. Why Now?
#3 Critical Business Processes have changed
no LJU
yes
VIE
yes
?
no WAW TLL
no PRG
yes
IST
The next phase of Business Process improvement will focus on human interaction
6 © 2012 IBM Corporation
7. Why Now?
#4 Workforce demographics have changed
http://www.generations.com
“By 2014, 50 percent of all employed people will be M
Source: Millennials: 50% of Workforce
by 2014 February 2011
Source: Lancaster & Stillma (2003) Stillman
Source: Lancaster &
Purpose-built Social Collaboration tools are key to leveraging such a workforce
7 © 2012 IBM Corporation
8. Why Now?
#5 Collaboration itself has changed
While not directly relevant to business, we must learn from their adoption
8 © 2012 IBM Corporation
9. Why Now?
retirement
succession planning
hiring
professional
development
advancement
70%
leadership development
benefits
onboarding
recruiting
training
internal recruiting
offboarding
We have a mandate to get more out of our most expensive asset, our people
9 © 2012 IBM Corporation
10. So if we accept that ...
… knowledge work has changed
… organizational structures have changed
… critical business processes have changed
… workforce demographics have changed
… collaboration itself has changed
… we need get more out of our most expensive asset (our people)
How do we proceed?
Transform the primary “Knowledge Work Console"
Empower people to better share, discover, and collaborate
Capitalize on high-ROI opportunities to streamline human interaction
Human Resources is leading the way forward
10 © 2012 IBM Corporation
11. Enterprise Social Collaboration in HR ...
Challenges
&
Opportunities
“At the heart of every challenge, there is an opportunity”
11 © 2012 IBM Corporation
13. Challenges & Opportunities
Challenge: “I know the type of person I need to help me, but … “
How do people find people
beyond the walls of their cubicle?
Do employees spend too much time looking
for expertise?
How do employees find people with the
right skills or knowledge across time
zones, projects, and organizational
boundaries?
How do colleagues find you and ascertain
what you know?
What are the people and teams around you
working on, and how can you
benefit?
13 © 2012 IBM Corporation
16. Challenges & Opportunities
Opportunity: “Who else is interested in this topic? Maybe they can help me ...”
16 © 2012 IBM Corporation
18. Challenges & Opportunities
Challenge: How to give experts a voice
“People want to both hear and be heard”
Are people encouraged to share what they
know?
Are employees empowered with tools that allow
them to socialize their experience to benefit
the business?
How do business leaders share their vision and
solicit feedback today?
Could the effectiveness of corporate or executive
communications be improved?
18 © 2012 IBM Corporation
24. Challenges & Opportunities
Opportunity: Empower non-technical users to keep content fresh and interesting
24 © 2012 IBM Corporation
25. Challenges & Opportunities
Challenge: How to break down organizational silos
“We have hired and trained people to
work in silos. We need to identify future
leaders who can operate in a globally
integrated company, and train them to
think and work globally.”
SVP HR, Invacare Corporation
25 © 2012 IBM Corporation
26. Challenges & Opportunities
HR Challenge: How to break down organizational silos (cont'd)
The tools we use today reflect organizational dysfuntion
26 © 2012 IBM Corporation
27. Challenges & Opportunities
HR Challenge: How to break down organizational silos (cont'd)
“ … companies that used social software
to collaborate across organizational silos
and to share information more broadly
reported improved market share.”
McKinsey
“The Rise of the Networked Enterprise”
What are you doing to bring people together
around their shared professional
interests?
How can bringing people together improve
collective understanding of markets,
products, practices, and competition?
Can better cross-organizational awareness
help mitigate duplicate
work/research/mistakes and share
best practices/successes?
27 © 2012 IBM Corporation
29. Challenges & Opportunities
Opportunity: Improve the amount and quality of cross-organizational collaboration
29 © 2012 IBM Corporation
31. Challenges & Opportunities
Challenge: How to become more innovative
“The way to get good ideas is to get lots
of ideas, and throw the bad ones away”
Linus Pauling
Where do employees go today to share
ideas about existing/future
products/services?
… cost saving and revenue generating
ideas?
Is there a place where employees can go
today to see what ideas are being
developed and share their insight?
Do you have an effective mechanism to
harness employee input to drive
innovation?
Does your organization execute well on
new ideas?
31 © 2012 IBM Corporation
35. Challenges & Opportunities
Challenge: Time is money
Fact: Employees spend 25% of their time just looking for information
35 © 2012 IBM Corporation
36. Challenges & Opportunities
Challenge: How to improve business decision making
Fact: In an average week, 42% of employees use the wrong information to make decisions
36 © 2012 IBM Corporation
37. Challenges & Opportunities
Opportunity: Deliver the right information and capabilities to improve productivity
37 © 2012 IBM Corporation
39. Visualizing the value of Social Collaboration in HR strategy
Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (July 2011)
39 © 2012 IBM Corporation
40. Visualizing the value of Social Collaboration in HR strategy (cont'd)
Social Network Analysis of all social collaboration at IBM for keyword “microfinance” (January 2012)
40 © 2012 IBM Corporation
41. Conclusions
Immediate opportunities to leverage Social Collaboration
in Human Resources strategy for BIG business benefit
Connect people with expertise
Give everyone a voice
Facilitate more feedback
Break down organizational silos
Stop “reinventing the wheel”
Bring ideation together
Make access to information more intuitive
As in the past, Human Resources is leading this transformation
41 © 2012 IBM Corporation
42. Thank you!
Brandon Seppa
Social Collaboration and Web Experience Consultant
IBM SWG - CEE, RCIS, Middle East, and Africa
#ibmsocialbiz
© 2012 IBM Corporation
Hinweis der Redaktion Essentially, businesses and its market operations are based on two components: Transactions – and people. Essentially, businesses and its market operations are based on two components: Transactions – and people. Integrate multiple systems to get a complete picture of each employee Identify critical resources to solve urgent problems instantly Single -click access to an individual's social contributions to the organization Keep people from spending valuable time reaching out to the wrong people Expand your professional network Deepen existing working relationships Discover workstream SYNERGIES