TIM SA is the biggest Polish distributor of tech-­‐ electro materials. The mul(channel character of sale is crucial for us – says Krzysztof Folta, CEO in TIM SA.

1. Case Study
eCommerce Implementation
for TIM SA Company

2. TIM SA
• TIM
SA
is
the
biggest
Polish
distributor
of
tech-­‐
electro
materials.
• The
company
offers
ca.
9
000
products
on
demand.
• The
company
has
25
years
of
experience
on
the
market.
• It
employs
300
people
in
its
30
divisions
in
Poland.
• LogisGcs
Center,
which
ensures
smooth
delivery
flow
–
directly
to
the
customers,
is
localized
in
Siechnice
(near
Wroclaw).
• Central
Magazine
is
fully
automated.
Special
assembly
lines
are
designed
to
cut
and
package
cables
and
electric
equipment.

3. New Sales Channel
The
mul(channel
character
of
sale
is
crucial
for
us
–
says
Krzysztof
Folta,
CEO
in
TIM
SA.
European
eCommerce
market
in
2011
• Integra=on
of
the
project
with
the
cons(tuted
ca.
8%
of
the
total
retail-­‐
company’s
logis=c
systems
commerce
value.
The
highest
levels
were
noted
in
Great
Britain
and
Germany
(ca.
• Crea=ng
a
self-­‐service
plaGorm
as
9%
and
12%).
In
Poland,
it
was
3%,
in
a
new
sales
channel
Italy
-­‐
1%.
So
there
is
a
large
poten(al
and
in
case
it
develops,
I
hope
that
TIM
• Op=miza=on
of
the
new
channel
could
have
a
no(ceable
share
in
this
in
order
to
meet
the
demands
of
growth
–
adds
Krzysztof
Folta.
small
companies
from
B2B
sector,
as
well
as
the
expecta=ons
of
B2C
sector
customers

4. Realization
Designing
Requirement
interac=on
Technical
analysis
and
analysis
and
Measurement
analysis
of
• designing
establishing
Graphic
design
Implementa=on
Tests
and
start
and
op=miza=on
business
needs
• research
integra=on
• opGmizaGon

5. Interactive Prototypes
• Interac=ve
prototypes
enable
the
demonstra=on
of
how
the
applica=ons
will
work.
• Designer’s
ideas
are
verified
against
expecta=ons
of
a
given
client.
• Conceptual
work
on
models
enables
cheap
and
fast
verifica=on
of
the
ideas.
• A
number
of
changes
during
the
successive
phases
of
a
project
gradually
diminishes.

6. User Tests
• We
conducted
tests
to
see
how
the
poten=al
client
operated
an
interac=ve
prototype.
• Tests
were
made
in
the
client’s
headquarters.
• We
examined
people
differing
in
the
level
of
computer/Internet
knowledge,
coming
from
a
couple
of
regions
of
Poland.
• During
the
tests
users
were
performing
tasks
based
on
defined
scenarios
and
using
interac=ve
prototypes.
• Those
tests
showed
us
what
range
of
problems
and
what
kind
of
interac=ons
real
people
had
with
our
site.
• One
of
the
scenarios/tasks:
1. Task
Task
for
electric
shops
and
warehouses
Imagine
that
you
need
345
m
of
electric
cable
for
sale.
Try
to
buy
it
on
the
page.
Task
for
traffic
management
Imagine
that
you
need
345
m
of
electric
cable
to
supply
a
building.
Try
to
buy
it
on
the
page.

7. Calculator Optimization
The
first
version
received
AWer
first
Op=miza=ons
aWer
from
the
client
simplifica=ons
usability
examina=ons

8. Integration
Microsoft BizTalk Server

9. Microsoft BizTalk Server
• The
applica=on
communicates
with
the
warehouse
system
thanks
to
the
data
bus
of
BizTalk
Server.
• It
enables
an
online
access
to
the
warehouse
stock.

10. Integration
• Elabora=on
of
project
integra=on
• Prepared
in
cooperaGon
with
IT
department,
contains
the
detailed
descripGon
of
mechanisms
of
the
synchronizaGon,
security
systems
and
data
formats.
• Two-­‐way
data
exchange
Warehouse
stock,
product
features,
orders.
• Early
start
and
tests
TesGng
the
mechanism
at
an
early
stage
of
implementaGon
allows
for
capture
and
removal
of
all
the
mistakes
in
order
to
make
sure
that
they
will
not
influence
the
funcGoning
of
an
applicaGon.

11. Graphics
Graphic Design

12. Graphic Design
• Graphic
design
was
created
based
on
the
delivered
visual
iden=fica=on
and
according
to
the
arrangement
of
the
elements
of
interac=ve
prototypes.
• One
consistent
graphic
line
was
developed.
• AWer
look&feel
approval,
graphic
plans
were
prepared
for
the
next
subpages.
• Graphic
work
took
1
month.

13. Implementation
Magento

14. Magento
• Magento
is
one
of
the
most
popular
eCommerce
plaGorms.
•
Magento
has
3
versions:
– Magento
Community
(with
open
source
licence);
Magento’s
administrator
panel
– Magento
Professional;
– Magento
Enterprise.
• The
commercial
versions
of
Magento
are
characterized
by
producer
guarantee
and
the
compliance
with
corporate
standards
of
security
and
data
exchange.
ElasGc
choice
of
the
product
features,
which
is
essenGal
for
the
customer

15. Advantages and
Disadvantages of Magento
• Configura=on-­‐over-­‐conven=ons
–
highly
complicated
configuraGon,
because
of
a
long
XML
file
(with
a
compiler
of
XML
to
PHP
file
type),
lack
of
cohesive
nomenclature
• Very
elas=c
but
complicated
code
–
steep
learning
curve
for
new
developers
• „Slow
ac=ng”
–
because
of
mulGple
classes
and
PHP
files;
however,
it
is
possible
to
opGmize
it
by
well-­‐managed
hosGng
and
configuraGon
of
the
server
APC,
Memcached
etc.
• Expanded
EAV
data
model
and
a
high
degree
of
the
standariza=on
of
the
database
–
elasGc
and
easy
to
manage,
but
relaGvely
slow
(views,
management
on
the
code
level)

16. Quality of the Implemetation
• All
changes
in
the
applica=on
are
under
version
control
(SVN),
new
versions
are
created
in
branches,
stable
version
is
always
available.
• Separate
development,
test
and
produc=on
Development
environments
are
kept.
• Changes
are
implemented
only
through
a
=cket
system.
Tes=ng
• Transac=on
and
automa=c
deployment
on
produc=on
servers
is
matched
with
the
possibility
to
remove
the
changes.
Produc=on
• Automa=c
tests
(check-­‐ups,
hbp,
func=onal)
are
conducted
aWer
each
deployment.

17. Implementation
Start and Tests

18. To Provide the Quality
• Designing
according
to
the
User-­‐Centered
Design
• The
internal
quality
control
on
each
level
of
the
project
–
checklists
and
tests
• System
management
of
requirements,
changes
and
system
applicaGons
• All
service
applica=ons
and
project
establishments
are
made
within
the
system.
• A
client
has
online
access
to
all
applica=ons.
• We
use
Redmine
task
management
system.

19. Implementation
Information about Divante

20. The Quality of Service
• Sa=sfac=on
from
the
coopera=on
with
our
agency:
4.6
/
5
-­‐
2nd
place
in
Poland
The
survey
carried
out
on
all
Divante
clients
by
Media&MarkeGng
Poland
in
2011.
• Sa=sfac=on
from
our
customer
service:
4.9
/
5
–
3rd
place
in
Poland
The
survey
carried
out
on
all
Divante
clients
by
Media&MarkeGng
Poland
in
2011.
• 100%
of
our
clients
would
recommend
us
to
their
friends.
The
survey
carried
out
on
all
Divante
clients
by
Divante
Company
in
2010.
• Almost
60%
new
ques=ons
which
we
receive
comes
from
the
references
from
our
previous
customers.
• 10
/10
points
in
„punctuality
and
reliability”
category.
The
survey
carried
out
on
all
Divante
clients
by
an
independent
unit
in
2009.

21. The Quality of Work
New
ideas
helping
to
improve
the
func>oning
of
a
company.
-­‐
Puls
Biznesu
magazine,
2009
Such
examples
show
that
our
economy
is
really
innova>ve
and
has
a
huge
poten>al
of
the
human
capital.
-­‐
SebasGan
Christow,
Ministry
of
Economy
of
the
Republic
of
Poland
Divante
is
able
to
connect
product
innova>ons
with
the
care
for
the
best
quality
of
its
customer
service.
Thanks
to
that,
Divante
carries
out
projects
for
clients
in
Poland
and
all
over
the
world.
-­‐
Michał
Żyliński,
Microsob
A
great
communica>on
and
openness
to
new
solu>ons,
these
are
certainly
the
strong
sides
of
the
team.
-­‐
Izabela
Dauksza,
Coordinator
of
Project
Managers,
Gazeta.pl

22. Technology
• Scalability
–
PromoRing
enables
ca.
5
mln
PV
per
day,
serving
3
mln
UU
per
month
• Flexibility
-­‐
.NET,
Django,
PHP
• We
are
a
partner
of
Apple
and
the
Microsob
Company
• We
are
integrated
with
many
outside
systems
(improvement
systems,
warehouse
systems,
ERP,
CRM)

23. Thank you for your attention
Contact
hgp://divante.pl
E-­‐mail:
info@divante.pl
Phone:
+48
71
34
22
406