SEO for Wordpress Slides

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Technologie

Wordpress SEO
Luke Masters, Rob Millard

#SEOWordpress

What to change out of the box...
1. Permalinks
2. Titles
3. Headings
4. Breadcrumbs
5. Disallow, no index content
6. Conditional sidebar content
7. 404 page
8. Delete default content

WARNING!

Making changes to code can go wrong really
fast!

Make sure to back everything up!

Permalinks

Get rid of parameters and numbers

/%postname%/ is probably the best all round solution

but if you want to use categories in your URL use: /%category%/%postname%/

Titles

Flip the titles
(post title)-(category name)-(site name)

Check header.php for:
<title><?php wp_title(''); ?></title>

Check the code before Google finds it!

Headings
Check your headings structure

Dive into the code for your:

single.php
category.php
page.php
home.php
index.php

Check the CSS code!

Breadcrumbs

Use them as they help:

• internal linking
• usability
• time on site

Disallow No Index Content
Disallow: /tag/
Disallow: /archives/
Disallow: /wp-admin/
Disallow: /wp-includes/
Noindex: /tag/
Noindex: /archives/
Noindex: /wp-admin/
Noindex: /wp-includes/

Conditional Sidebar Content

• Relevance of link
• Page Types
• Content Areas

http://codex.wordpress.org/Conditional_Tags#Variable_Sidebar_Content

404 Page

Mo Content:

<ul>
<?php
wp_get_archives('title_li=&type=postbypost&limit=15');
?>
</ul>

1. Wordpress SEO
2. No Category Base
3. Facebook Comments
4. Pagination
5. Social Sharing
6. Askimet

Of course you can…
• Submit to directories
• Guest post
• Article marketing
• Comments
• Manual outreach
• Etc.

But I’m talking about…

Other
Bloggers
RSS
Email
newsletter

Your Blog
Post
Twitter

Facebook

Internal
links

Create a Promotion Network for your content

Because…

• It will be more efficient
• Self perpetuates
• Makes the most of every post
• (Good) content is expensive

RSS

• Needs to be prominent
• Set up for categories/tags
• Autodiscovered
• Feedburner for stats
• Plugins

Email newsletter

• Feedburner
• Set up your own (e.g. Mailchimp)
• Plugins

• Send frequency? What is appropriate for your site?
• Send one offs when you have something you want to break?

Twitter
• Sharing: Tweet this buttons (plugin
or https://twitter.com/about/resources/)
• Building followers: Twitter widget
• Invite feedback on Twitter
• Run interviews or games on Twitter
• Interacting
• Post blog posts with TwitterFeed
(or manually for better returns)
• Crowdbooster to find the best time of day
to tweet

Facebook
• Sharing: Facebook buttons (plugin/widget)
• Building fans
• Integrate fans widget
• Integrate comments
• Share exclusively on Facebook
• Interacting
• Share content!

Other Bloggers

Add to
Build a
Identify Interact relevant
relationship
email list

Internal links

• Related posts - YARPP
• Contextual links (plugins)
• Good tagging and categories

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