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Brian Clark_SearchLove San Diego_A Strategic Approach to Creative Content Marketing
1.
A STRATEGIC APPROACH
TO CREATIVE CONTENT MARKETING Brian Clark CEO - Copyblogger Media @copyblogger
2.
Social Content Search Sale Email
3.
Unaware Attraction Permission Conversion Sale
4.
THE MONOMYTH
5.
Unaware Attraction Permission Conversion Ordinary World Call to
Adventure Meeting the Mentor Crossing the Threshold Sale
6.
THE STORY: CONTENT AS
MENTOR
7.
THE 5Cs OF
CONTENT CREATION
8.
5Cs ‣ Context ‣ Cornerstone ‣
Connection ‣ Conversion ‣ Copy
9.
CONTEXT ‣ What’s the
journey?
10.
FIND OUT THEIR
PROBLEMS AND DESIRES, MAKE THEM THE HERO, AND HELP THEM ON THEIR JOURNEY
11.
CORNERSTONE ‣ What do
they need to know?
12.
13.
CONNECTION ‣ What do
they need to engage?
14.
MEANING + FASCINATION
= ENGAGEMENT
15.
CONVERSION ‣ What do
they need to believe?
16.
EVANGELIZE AND CONVERT
17.
COPY ‣ What’s the
offer?
18.
‣ Great product
or service ‣ Fantastic value ‣ Communicate benefits ‣ Overcome lingering objections ‣ Reverse risk
19.
‣Cornerstone = Educate ‣Connection
= Engage ‣Conversion = Evangelize
20.
Brian Clark @copyblogger http://copyblogger.com/
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