1. Howdy.

3. Why We Need Human-Centered Design

4. 10 2,080 2
YEARS OF
EXPERIENCE
OZ. REDBULL CONSUMED
LAST YEAR
TOILET TRAINED
CATS

6. Process is the simple part.

7. Perfecting the process
is the hard part.

8. BUILDING YOUR TEAM

9. Creating Task Cohesion
•Define the task in realistic & concrete terms.
•Create a sense of significance.
•Encourage communication from the bottom up.
•Emphasize “getting the job done” above all else.

10. BRIEF YOUR TEAM LIKE POPE JULIUS II

11. BRIEF YOUR TEAM LIKE POPE JULIUS

12. DON’T ALIGN STAKEHOLDERS. INSPIRE THEM.

13. The Research Phase

14. DON’T BE A SEGWAY

15. DON’T CONFUSE CUSTOMER RESEARCH WITH SCIENCE

16. FOCUS GROUP LIKE HENRY FORD

17. Why Focus Groups Fail
•People can’t predict what they want and don’t
understand their own motives.
•Consumers have other motivations for
answering and participating.
•The social dynamics effect on people’s answers.
•Not all consumer input is valid.

18. CONDUCT QUALITATIVE RESEARCH VIA PHONE

19. Life goals
Experience goals
End goals
PERSONAS ARE TOOLS. NOT SHORT FICTION.

20. EMPATHY CAN BE A COMPETITIVE ADVANTAGE

21. EMPATHY CAN BE A COMPETITIVE ADVANTAGE

22. DON’T ASSUME EVERYONE USES TECHNOLOGY LIKE YOU DO

23. Designing The Experience

24. THINK IN TERMS OF FLOW. NOT PAGES.

25. PAPER BEFORE PIXELS

26. CREATIVITY IS A NUMBERS GAME

27. Understand constraints early to
avoid compromise later.

28. THE DEVIL WHISPERS “LOREM IPSUM”

29. ESTABLISH A VOICE

30. BUT, CHANGE YOUR TONE BASED ON CONTEXT

31. AVOID THROWAWAY DELIVERABLES

32. HTML WIREFRAMES > BALSAMIQ/AXURE/IPLOTZ

33. JUST BECAUSE YOU CAN. DOESN’T MEAN YOU SHOULD.

34. FIND YOUR LOAD BEARING BEAM

35. INNOVATE AS A LAST RESORT

36. DON’T BLINDLY FOLLOW TRENDS

37. Great Design Does Three Things

38. RESPONSIVE VS. NATIVE APPS

39. DON’T PRESENT LIKE DON DRAPER

40. PRESENT LIKE SAUL BASS INSTEAD

41. PRESENT LIKE SAUL BASS INSTEAD

42. http://goo.gl/LiOfE7

43. • Set the context
• Reveal the solution.
• Introduce the goal
• Don’t argue. Clarify.
• Explain your rational
• Highlight details.
• Preempt objections
• Look to the future.
PRESENT LIKE SAUL BASS INSTEAD

44. TESTING YOUR ASSUMPTIONS

45. HOW TO DO TESTING IN YOUR CONFERENCE ROOM

46. Advice on User Testing
•Stay lean and don’t overthink it.
•You only need 5-10 people.
•Don’t ask questions. Give tasks and observe.
•Buy a mobile rig (MOD 1000 or MR. TAPPY)
•For desktop use Silverback or Camtasia

47. The Final Stretch

48. THE LAST MILE SHOULD BE THE HARDEST

49. QUESTIONS?