2. ommunication is….
If you know how to communicate an idea...You are
Aim it right; focus on the hearts
through the
Right Audience
Right Medium
C
ommunication is….
f you know how to communicate an idea...You are
hearts and minds -- reach out to the Masses or the Classes
Right Audience with the Right Message, through the…
Right Medium, in the Right Manner…
Page2
the Masses or the Classes
7. 1. Borderless Media
• The Delhi Edition of even
has a limitation
• Likewise the Mumbai
Mumbai is not available beyond
• Most publications have their sphere of influence
pockets
• Even FM radio and TV channels reach within a specified radius
• No single publication/ channel gives you a pan India reach
2. Extendable Reach:
• Say after running a campaign in Punjab Kesri or Amar Ujala in
North India you cannot expec
take you beyond what you have achieved in North.
3. Global yet local:
• A campaign on our media can easily be extended to social media
or say whatsap to reach the most local segment.
Borderless Media - All India Reach:
The Delhi Edition of even the most widely circulated newspapers
has a limitation- it is not available beyond Mathura or Meerut
Likewise the Mumbai Edition of the most widely circulated
is not available beyond Ratlam
Most publications have their sphere of influence
Even FM radio and TV channels reach within a specified radius
No single publication/ channel gives you a pan India reach
Extendable Reach:
Say after running a campaign in Punjab Kesri or Amar Ujala in
North India you cannot expect Hindu or Thanthi in South India to
take you beyond what you have achieved in North.
Global yet local:
A campaign on our media can easily be extended to social media
or say whatsap to reach the most local segment.
Page7
All India Reach:
the most widely circulated newspapers
it is not available beyond Mathura or Meerut
Edition of the most widely circulated daily in
Most publications have their sphere of influence in regional
Even FM radio and TV channels reach within a specified radius
No single publication/ channel gives you a pan India reach
Say after running a campaign in Punjab Kesri or Amar Ujala in
t Hindu or Thanthi in South India to
A campaign on our media can easily be extended to social media