International marketing Marketing Decisions on marketing MIX

1. International Marketing
University of Colombo
EDM 2015/2016

2. About Roche
 The Roche diagnostics objective is information
improve for disease management.
 Roche diagnostics gives you the power to
knowing that you can be in control your health
today.
 Roche has it’s headquarters in Basel,

3. About Roche
 Roche is also the world leader in-vitro diagnostics and tissue-based cancer
diagnostics and frontrunner in diabetes management
 47.5 billion Shf sales Roche group(Pharmaceuticals & Diagnostics)
 In 2014 had over 88 509 employees

4. Product offering by Roche
Roach Developed product for:
Research institutions/Hospitals/Commercial
laboratories/Physicians/Patients
Products & Solutions by Roche
Clinical chemistry and Immunology
Molecular Diagnostics
Tissue Diagnostics
Laboratory automation and IT
Urinalysis patient self testing
Point of Care Diagnostics
Haemotology and
haemostasis
Solutions for life science

5. Roche Pharmaceuticals/Diagnostics/Life science
research
 ACTEMRA (tocilizumab)
ACTEMRA is currently approved in Japan, US, the
European Union , Switzerland, India, Moldova, Peru,
Kuwait, Brazil and Liechtenstein and pending approvals in
other countries around the world.
 Accu-Chek Active System
Diabetes management tools to support you
measure blood glucose level

6. Roche life science research products
 X-tremeGENE DNA Transfection
Reagents
Roche offers optimized easy-to-use reagents for DNA
transfection.
(For life science research only. Not for use
in diagnostic procedures.)

7. Roche scope in the world

8. Pricing.
 Different pricing model regen wise
(Pricing strategies aiming to reduce the
barriers preventing people from having
access to our products)
 No-profit pricing in the poorest
countries
 Supply selected drugs significantly
reduced price defined by World Bank
lower income countries.

9. Promotions.
 Personal selling
 Public Relations, conducting CSR events
 Media relations team,
 Corporate publications, providing
information to corporate sector
 Merchandizing

10. Advertising.
 Web base Advertising (Face Book,
e- flyer,…)
 Press conference
 Give massage to society with brand
ambassador.

11. Place
 Availability has been made in Hospitals,
Chemists shops (Chain of Pharmacies)
and leading supper market stores cross
the globe.

12. The Process
 Minimizing our Environmental damages
 Highly dedicated scientific team does
continues research on advancing innovate
the device in order to meet customer
requirement
 The product is manufactured in Germany,
USA and Australia and regional
warehouse facilities are available in order
to faster distribution.

13. Physical Evidence
 Developed products easy to access
globally
 Provide important information for users
 User manual and content information
 Research and testing certificate
identifications.
 Guide line for Professionals.

14. Thank You
 2015/EDM/13 A.S.N.Kurupu
 2015/EDM/27 P.R.N.D.B.Swarnathilaka
 2015/EDM/32 Wickramage
Reference :Roche International LTD Annual Reports
(2014)
World Bank Web site
WHO web site