Social Media: Generating Leads and Beyond

2010 AMC Preconference Program Social Media: Generating Leads and Beyond ,[object Object],[object Object],[object Object]

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Anyone here on Twitter? The #hashtag for this talk is: #amc10 My Twitter name is: @jgibbard and I tweet for: @devinepowers #amc10

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Introduction ,[object Object],#amc10

[object Object],Geek MBA Twitter Blogger Facebook Fan Pages Tumblr YouTube Apple Design Optimist Foodie Communications Conversationalist Participant Thought Leader Search Marketing Creative Problem Solver Story-Teller Google Social Media iPhone Addict GTD Basketball Philadelphia Eagles Fan Foursquare Yelp Introduction Leadership #amc10

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Agenda ,[object Object],[object Object],[object Object],[object Object]

Part I ,[object Object],...so that we can demystify it later.

The Social Media 101 slide ,[object Object],[object Object],#amc10

Social Media has removed the ‘Gatekeeper’ Print Radio Television #amc10

Social Media has removed the ‘Gatekeeper’ + #amc10

Social Media has removed the ‘Gatekeeper’ #amc10

What would you think of a company like this? ,[object Object],[object Object],[object Object],#amc10

Part II ,[object Object],[object Object],[object Object],#amc10

Buying decisions B2C ,[object Object],[object Object],[object Object],[object Object],OMG! Must buy now! #amc10

Buying decisions B2B ,[object Object],[object Object],[object Object],[object Object],or conduct more research #amc10

What’s the difference between B2C and B2B? ,[object Object],[object Object],[object Object],[object Object],#amc10

Assumptions ,[object Object],[object Object],#amc10

You have two options. ,[object Object],[object Object],[object Object],#amc10

Success in Social Media Listening Content Measurement / ROI #amc10

Noise -vs- Opportunity Your Brand Your Industry Your Competitors Misc. Opportunity #amc10

Conversion Conversations Listen, Engage & Provide Value Nurture the Relationship #amc10

A Really Quick Personal B2B Case Study ,[object Object],Competitors: Radian6, Alterian SM2, Former: Biz360, Sysomos, Trackur #amc10

Create something valuable, that addresses a need or want. Provide additional information to influence decision. Conversion Social Website Call to Action #amc10

Let’s talk about the magic word ,[object Object],The action that you want people to take to go from site visitor to lead #amc10

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Blog ,[object Object],[object Object],#amc10

Linkedin ,[object Object],[object Object],#amc10

Find your leads on Twitter #amc10

Slideshare ...also Docstoc & Scribd ,[object Object],[object Object],[object Object],#amc10

YouTube ,[object Object],[object Object],[object Object],#amc10

Twitter ,[object Object],[object Object],[object Object],[object Object],[object Object],#amc10

Facebook Fan Page ,[object Object],[object Object],[object Object],[object Object],[object Object],#amc10

7th Inning Stretch ,[object Object],#amc10

Part III ,[object Object],[object Object],[object Object],#amc10

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Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],#amc10

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Social Media: Generating Leads and Beyond

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Social Media: Generating Leads and Beyond