This presentation was originally given at UPA 2012. Description: A case study detailing mobile usability testing methods, development of a controlled vocabulary, and delivery of personalized medical content This 3-year project for Breastcancer.org set out to deliver personalized web content to breast cancer patients on their mobile devices. User research highlighted a critical challenge associated with capturing accurate diagnosis information from patients. The case study will include two unexpected but effective solutions to this problem.

1. Designing a mobile user
experience for breast
cancer Survivors
Derek Olson, VP at Foraker Labs

2. Who is this guy?
 Vice President of Foraker Labs, a web
and mobile application development
shop in Boulder, Colorado.
 Leads the design and development of
award-winning iOS apps, web
apps, and websites
 Provides usability, content strategy, and
information architecture guidance to
clients.

3. Leadership = Measurement
Stakeholders love metrics.
Measurement-focused iOS
app.

4. Leadership = Measurement
From the UPA “Idea
Market”:

5. “You have breast cancer”

6. Usability Research
Clear navigation & powerful
search…
Who cares?
Information scent is worthless if your
nose is plugged.

7. Vocabulary Development
Five vocabularies were developed to organize content.
Audience Clinical Characteristics
 Patients  End of Life Issues and Planning Clinical: Menopausal Status: Clinical: Lymph Nodes
 Family & Friends  Environmental Risk Factors  Post-Menopausal  Lymph Nodes Removed, 0 Involved
 Press & Public  Estrogen-Receptor  Pre- or Peri-Menopausal  Lymph Nodes Removed, 10+ Involved
 Clinicians & Providers Downregulators  Lymph Nodes Removed, 1-9 Involved
 Worried Well  Genetic Risk Factors Clinical: Cancer Type  No Lymph Nodes Removed
 Hormonal Therapy  Ductal Carcinoma In Situ
Situation  Hormonal Therapy Side Effects  Inflammatory Breast Cancer Clinical: PR Status
 Legal and Financial  Invasive or Infiltrating Ductal Carcinoma  Progesterone Receptor Negative
 Asymptomatic Worried Lymphedema
 End of Life  Invasive or Infiltrating Lobular Carcinoma Cancer
 Male Breast Cancer  Lobular Carcinoma In Situ  Progesterone Receptor Positive
 Just Diagnosed  Medical Screening and Testing
 Metastatic Cancer  Paget’s Disease Cancer
 Menopausal Symptoms
 Recovery and Renewal  Moving On
 Symptomatic Worried Clinical: Cancer Recurrence Clinical: ER Status
 Non-Personalizable  Local  Estrogen Receptor Negative Cancer
 Undergoing Treatment  Nutrition
 Waiting for Test  Metastatic  Estrogen Receptor Positive Cancer
 Pain  Regional
Results  Pain Medications
Perspective Clinical: HER2/neu Status
 Radiation Side Effects Clinical: Cancer Metastatic  HER2/neu Negative Cancer
 Clinical  Radiation Therapy  Metastatic  HER2/neu Positive Cancer
 Emotional  Reconstruction  Non-Metastatic
 Practical  Selective Estrogen Receptor Clinical: Family History and Genetics
 Non-Personalizable Modulators Clinical: Cancer Stage  Family History
 Side Effects of Pain Medication  Advanced BC  Inherited Genetic Abnormality
Topic  Surgery  Early Stage BC
Aromatase Inhibitors  Surgery Recovery Clinical: Sex
 Chemotherapy  Symptoms, Self-Detection and Clinical: Cancer Grade  Female Breast Cancer
 Chemotherapy Side Effects BSE  High Grade Cancer Cell Growth  Male Breast Cancer
 Complementary Medicine and  Targeted Therapy  Low Grade Cancer Cell Growth
Treatments  Targeted Therapy Side Effects
 Dealing with Cancer Fear

8. iOS App: Breast Cancer
Diagnosis Guide

18. http://www.breastcancer.org/treatment/targeted_therapies/new_research/20101008b.jsputm_source=
Personalization&utm_medium=iPhone&utm_campaign=8

19. Website: Separate Mobile Site

20. Website: Separate Mobile Site

21. Website: Separate Mobile Site

22. Community: Responsive Design

23. Community: Responsive Design

24. Diagnosis and Treatment Info

25. Personalized Articles

26. Usability
Research

27. UX Recorder iOS App

28. UX Recorder iOS App

29. Questions?
 Derek Olson, VP Foraker Labs
 Email: dlo@foraker.com
 Twitter: @dereklolson
 Web: www.foraker.com
 Booth: