11. a social media policy defines and
sets guidelines for…
who is communicating online
what is to be communicated
what is NOT to be communicated
how and where organizational messages are communicated
demonstrating and strengthening the organizational voice,
it’s values and over all brand
Preventing communications crisis or procedures for handling crisis
much more…
15. elements of a social media plan…
audience
measurable goals
desired outcomes – what is to be changed?
analysis of media landscape
messaging and framing
defined content & conversations
tactics
resources needed
28. social media
strategy
Demetrio Maguigad
New Media Manager, Community Media Workshop
demetrio@newstips.org
@dmaguigad or @npcommunicator
www.commuitymediaworkshop.org
Hinweis der Redaktion
IntroductionDemetrio Maguigad
Who is CMW?Who we areWhat we do
Discuss what will be covered:Gaining a perspective of the social webDeveloping a social media policyDeveloping a social media strategyUnderstanding tools and tacticsSearch engine optimizationThen discuss what they would like to learn or focus on
Preparing for the danceUnderstanding the dynamics of the danceNiche groupsListening and engagement
Creating an online communications strategy by developing a social media policy and plan of actionExample of problem and developing strategy:Strategy Center LA
RAZORFISHCoca-Cola
Exercise using the Social Media Policy WorksheetHave a few people read their policyShow them the Social Media Policy Generator
Have them work on the social media game worksheetShare their results
Survey the room regarding what they learned about Soc med policy and planning
Managing the day to daySocial media is not free – you need to invest time to be successful
Tactics encompass the learning and use of tools and providing the time to reach the goals.
Measuring landing pages
What is it?Optimizing your web presence/content for search engines to improve ranking and searchabilitySpeedOrganizedRelative LinksConsistency
Organizing data and information and allowing it to move freely = the web