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Downtown Project
Collisions
Community
Co-Learning
Slide 2
Zappos.com
http://media.glassdoor.com/m/7b/2c/00/f6/entrance-to-the-zappos-com-headquarter-office-in-
henderson-nv-photo-by.jpg
Slide 3
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 4
Nike
http://standardatl.com/home/wp-content/uploads/2010/07/Nike_Campus_Tour_01.jpg
Slide 5
Google
http://static.panoramio.com/photos/original/400729.jpg
Slide 6
Apple
http://www.techzek.com/wp-content/uploads/2011/09/apple_campus-1.jpg
Slide 7
Doggy Day Care
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 8
NYU Campus
http://www.adogsdayout.com/Pix_Overhead_View_ADDO_7-31-08.JPG
Slide 9
Downtown Vegas - Fremont East
http://www.eatinglv.com/wordpress/wp-content/gallery/odettedowntown/chinatown-038-large.jpg
Slide 10
Downtown Vegas - Fremont East
http://www.lucyvegas.com/sites/default/files/griffin5.jpg
Slide 11
Downtown Vegas - Fremont East
Slide 12
Downtown Vegas - Fremont East
http://roadjournals.viamagazine.com/wp-content/uploads/2011/05/The-Beat-Coffeehouse.jpg
Slide 13
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 14
DOWNTOWN PROJECT GOALS
Slide 15
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
Slide 16
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
Slide 17
DOWNTOWN PROJECT GOALS
Live/Work/Play – Walking Distance
The Most Community-Focused Large
City in the World
The Co-Learning and Co-working Capital
of the World
Slide 18
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
Slide 19
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
Slide 20
ROI vs. ROC
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
Slide 21
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
Slide 22
ROI vs. ROC and ROL
Instead of maximizing short-term ROI
(Return On Investment)…
We focus on maximizing long-term ROC
(Return On Community)
and institutionalizing ROL
(Return On Luck) – Accelerating Serendipity
Slide 23
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
Slide 24
THE BIG BET
Accelerating
Collisions, Community, and Co-Learning
…will lead to…
Happiness, Luckiness,
Innovation, and Productivity
Slide 25
DOWNTOWN PROJECT - $350M
$ 50M – Small businesses
$ 50M – Tech Startups
$ 50M – Education, Arts, Culture
$200M – Real Estate
Slide 26
$50M – Small Businesses
Slide 27
$50M – Small Businesses
 Criteria
Slide 28
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
Slide 29
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
Slide 30
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
Slide 31
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
Slide 32
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
 Unique or First or Best at Something
Slide 33
$50M – Small Businesses
 Criteria
 Owner Operated - Passionate
 Helps Build Community
 Execution Ability
 Sustainable
 Unique or First or Best at Something
 Story-worthy
Slide 34
Natalie
Slide 35
Natalie
Slide 36
Natalie
Slide 37
Natalie
Slide 38
Natalie
Slide 39
Natalie
Slide 40
Check Cashing
http://www.vegaschatter.com/files/100501/checks_cashed..jpg
Slide 41
Check Cashing
Slide 42
Sarah
Slide 43
Sarah
Slide 44
Sarah
Slide 45
Shipping Containers
http://images03.olx.com/ui/8/84/18/1280992807_108377618_4-cargo-containers-40ft-20-ft-For-Sale.jpg
Slide 46
Shipping Container Park
Slide 47
Shipping Container Park
Slide 48
Shipping Container Park
Slide 49
Shipping Container Park
Slide 50
Bike Sharing
Slide 51
$50M – Tech Startups
http://img-
s.foursquare.com/pix/EN1ZIL0JC5HTCZYD0PW41SWQYJHURTD204ZFZYBFGPM3F5JS.jpg
Slide 52
$50M – Tech Startups
http://timenerdworld.files.wordpress.com/2011/12/romotivefinal.jpg?w=576
Slide 53
The City as a Startup
http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
Slide 54
$50M – Startups
http://www.shebytes.com/wp-content/uploads/2011/12/venture-for-america-12-12-11.jpg
Slide 55
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 56
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 57
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 58
$50M – Education, Arts, Culture
http://blogs.middlebury.edu/internship/files/2011/01/teach4America1.jpg
Slide 59
$50M – Education, Arts, Culture
http://www.vegasnews.com/wp-content/uploads/3_2_12_burn_vegas_kabik-131-9-588.jpg
Slide 60
$50M – Education, Arts, Culture
http://mikerossart.net/images/mikeross_enter.jpg
Slide 61
$50M – Education, Arts, Culture
Slide 62
Slide 63
Slide 64
$200M – Real Estate
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 65
WHEN CITIES DOUBLE IN SIZE…
Productivity and innovation per resident
increases by 15%
(But not true for companies)
Accelerate serendipity -> Accelerate learning ->
Accelerate productivity and innovation
Slide 66
3 INGREDIENTS FOR SERENDIPITY
1. Residential density of 100 residents/acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
Slide 67
HOW TO ACCELERATE LEARNING &
INNOVATION
Maximize serendipitous interactions
Density in the office
Density in the city
Collisions vs. convenience
Slide 68
Las Vegas City Hall
http://brandonwiegand.com/wp-content/uploads/2010/11/Zappos-City-Hall.jpg
Slide 69
DIFFERENT GROUPS COLLIDING
1. 2000 Zappos employees
2. 1000 Teach For America corp members
and alumni
3. Tech Startup Community
4. Small Business Community
5. Art and Music Communities
6. Other Passion Communities
7. Local Residents
Slide 70
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
Slide 71
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Slide 72
LEARNING FROM ZAPPOS &
COWORKING…
Culture is to a Company
as
Community is to a City
Values
Innovation
Serendipity
Participation
Upward Mobility
Attracting Startups and the Creative Class
Slide 73
Our Secret Weapon
http://static3.vipasuite.com/resources/dyn/images/459355w783h429s185b/_fn/ogden-3.jpg
Slide 74
LEARNING FROM TED, SUMMIT
SERIES, SXSW, BIF…
Curated Content
Serendipity
Learning
Connections
Community
Slide 75
Downtown Vegas Every Day
Curated Content
Serendipity
Learning
Connections
Community
Slide 76
Fremont St. & Las Vegas Blvd.
Slide 77
Fremont St. & Las Vegas Blvd.
Slide 78
Fremont St. & Las Vegas Blvd.
Slide 79
Fremont St. & Las Vegas Blvd.
Slide 80
Fremont St. & Las Vegas Blvd.
Slide 81
Fremont St. & Las Vegas Blvd.
Slide 82
Fremont St. & Las Vegas Blvd.
Slide 83
Fremont St. & Las Vegas Blvd.
Slide 84
Fremont St. & Las Vegas Blvd.
Slide 85
Fremont St. & Las Vegas Blvd.
Slide 86
Downtown Vegas Monthly Cadence
Slide 87
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Slide 88
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Slide 89
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Slide 90
Downtown Vegas Monthly Cadence
Week 1 – First Friday Week
Week 2 – Tech Week
Week 3 – Fashion Week
Week 4 – Catalyst Week
Slide 91
Fashion Incubator – Stitch Factory
Slide 92
Fashion Incubator – Stitch Factory
Slide 93
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
Slide 94
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
Slide 95
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
Slide 96
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
Slide 97
Collisions, Community, Co-Learning
What is the value of a resident that is out and
about in the community?
3-4 hours/day
x 7 days/week
x 40 weeks/year
= 1000 “collisionable” hours/year
Slide 98
Jake – Flint and Tinder
http://images.fastcompany.com/upload/inline-Made-In-The-USA-Flint-And-Tinder-Undies-And-You-
Will-Love-It-b.jpg
Slide 99
Jake – Flint and Tinder
Slide 100
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
Slide 101
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
Slide 102
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
Slide 103
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
Slide 104
Collisions, Community, Co-Learning
What is the value of a purposeful visitor that
contributes to community?
12 hours/day
x 7 days/week
x 12 weeks/year
= 1000 “collisionable” hours/year
Slide 105
Collisions, Community, Co-Learning
“Subscribe” to
Downtown Vegas
Slide 106
Collisions, Community, Co-Learning
1. 100 residents per acre
2. Street-level activity for residents to
collide
3. Culture of openness, collaboration,
creativity, and optimism
Slide 107
Collisions, Community, Co-Learning
1. 100 residents per acre
Slide 108
Collisions, Community, Co-Learning
1. 100,000
Slide 109
Collisions, Community, Co-Learning
1. 100,000 “collisionable”
Slide 110
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
Slide 111
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours
Slide 112
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per
Slide 113
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre
Slide 114
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre per
Slide 115
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre per year
Slide 116
Collisions, Community, Co-Learning
1. 100,000 “collisionable” community
hours per acre per year
2.3 collisionable hours
per square foot
per year
Slide 117
OUR BIG BET… 3 Guiding Principles
Accelerate:
1.Collisions
2.Community
3.Co-Learning
And everything else will fall into place…
(productivity, innovation, growth, happiness)
What will people say about downtown?
Slide 118
Slide 119
ZAPPOS, DELIVERING HAPPINESS,
DOWNTOWN PROJECT
Slide 120
50% of Humans Live in Cities
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 121
75% Will Live In Cities in
Our Lifetime
http://ecx.images-amazon.com/images/I/510Ph%2BqMw-L.jpg
Slide 122
The 4-Minute Mile
Slide 123
The 4-Minute Mile
http://en.wikipedia.org/wiki/File:Iffley_Road_Track,_Oxford_-_blue_plaque.JPG
Slide 124
www.DowntownProject.com
tony@zappos.com
http://langintro.com/lv_dec_2010/pics/0950_emergency_arts_window.jpg
Slide 125
A great
brand
is a story that never stops unfolding.
Slide 126
A great
brand
company
is a story that never stops unfolding.
Slide 127
A great
brand
company
city
is a story that never stops unfolding.
Slide 128
A great
brand
company
city
community
is a story that never stops unfolding.
Slide 129
www.DowntownProject.com
tony@zappos.com
Slide 130
http://www.youtube.com/watch?v=AF4f3l4a4_A

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