Presentation for CREW (commercial real estate women) networking group. Using social media for business and branding.

1. Social Media for business February 25th, 2010 David Benjamin – Recruiting & Digital Communications Manager -The Sales Matrix CREW Presentation

2. Agenda Why you can no longer ignore social media’s impact Branding – Why it’s important online & offline Which networking sites & technology to consider Creating a plan specific for the Real Estate industry Discuss security issues How to implement your strategic plan Measurement and Analysis

3. Good old days Modern times Communication shift has begun

4. We want our information in real-time

5. How do you currently stack up?

6. The gatekeepers have been removed

7. We’re in the information era

8. Branding – Why is it so important?

9. Brand Experience – Every touch point

10. Research tells us…

11. Networking Online

12. Industry specific forums

13. Grow your network

14. Demonstrate your expertise

15. Manage your recommendations

16. Leverage your relationships

17. Network face to face

18. Credibility is earned over time

19. Ready to start?

20. Which platforms should you choose?

21. LinkedIn

22. Are you using LinkedIn for… Prospecting Networking Establishing expertise Gaining knowledge Developing your brand Being found Helping others …and more!

23. Twitter

24. Engaging with others is essential

25. Let others promote your work

26. Facebook shouldn’t be ignored

27. Consider a Fan Page

28. Listening is half the battle

29. Google Alerts

30. Google Analytics

31. Tracking Analytics

32. What are my security concerns? Hackers can get into your social profiles if you are not careful. Tips to avoid – Tweetdeck, etc If you are on the Internet, you have security risks. Getting involved in social networking doesn’t increase risk Common sense helps 95% of the time Risk/Reward – You have to choose Listening tools help being alerted to potential problems

33. Other potential concerns… Competition – Can they steal my connections or clients? What if I’m wasting my time? We don’t know everything, changing so fast No blueprint to follow Company policy restrictions Technology limitations

34. Have a plan Determine ‘Why’ you want to get involved Do you have a history of seeing things through to the end? Content and helpful information can be found all over the internet Listen first, engage later Seek help if you don’t have the technical ability or knowledge to implement your strategy Set expectations and be consistent

35. Gaming the system

36. Authenticity is today’s ‘cool’

37. Create your strategy

38. Questions?

39. David Benjamin Dbenjamin@thesalesmatrix.com www.Thesalesmatrix.com www.davidebenjamin.com http://www.linkedin.com/in/dbenjamin Twitter:@Davebenjamin (c)248.496.1880 Contact Info