Datknosys corporate presentation 2014

1. Company presentation
Juan Francisco García
Founder & CEO
BARCELONA | MADRID | SAN FRANCISCO

2. 2
Index
1 Datknosys
2 DKS EAP
3 Services and solutions
4 Value proposition

3. 3
 Managers and business managers need to make accurate
decisions based on all data available in the company, market and
environment. The recent economic crisis has grown this need.
 Managers don't understand technology or business intelligence
products. They simply wish to connect to a information portal where
they can receive a quick and accurate update of what happens in
their company and market. "Google analytic for companies"
The problem: Decision makers

4. 4
About DatKnoSys
DatKnoSys is a specialized company in data analysis and solutions development to help in the
business decisions making.
DatKnoSys works with the most innovative technology 2.0 in data analysis for a greater
flexibility, dynamism and specially easy access in use of available information in the enterprise
and market.
DatKnoSys guides, advises and supports our customers in business, trough the study and
analysis of the internal and external information to help them to determine the best strategy
and operation.

5. 5
DEMOGRAPHICS,
ECONOMIC, WORK MARKET,
LAND AND HOUSE, PRICES,…
The challenge: DatKnoSys
Experts giving a overview that a business need to improve their decisions.
DatKnoSys incorporates company data with external data from market.
COMPETITORS’ DATA
CUSTOMER OPINIONMY DATA
MY COMPANY
SALES, Nº COSTUMERS,
ADVERTISING INVERSION ,…
COMMENT IN SOCIAL MEDIA,
BLOG POSTS, SURVEYS,…
INDICATORS FROM THE OWN
SECTOR, Nº OF COMPETITORS,
MEDIA APPEARANCE,…
EXTERNAL DATA

6. 6
DatKnoSys bet on Business Analytics
Business Analytics seeks to lead the right information, to right people, in the right
place.
Uses statistics techniques and data mining applied to the business.
Business analytics allows:
 Costumers comprehension.
 Predicting behavior.
 Marketing optimization.
 Analyze the social media.

7. 7www.datknosys.com
The key questions answered by DatKnoSys
PAST PRESENT FUTURE
INFORMATION ¿Qué ha pasado?
INFORMES
¿Qué está pasando?
ALERTAS
¿Qué va a pasar?
PREDICCIÓN
COMPREHENSION
¿Cómo y porqué ha
pasado?
MODELADO
¿Cuál es la siguiente
acción a tomar?
RECOMENDACIÓN
¿Qué es lo mejor y
peor que puede
pasar?
OPTIMIZACIÓN Y
SIMULACIÓN
BUSINESS INTELLIGENCE
BUSINESS ANALYTICS

8. 8
 Adaptable to your business.
 Intuitive, easy to use and understand.
 Completes, all (KPIs, maps, reports,…) in one portal.
 Oriented to BigData: managing a big quantity of data.
 Global: Completing all available information in your
company with information from market.
DatKnoSys’ solutions are

9. 9
DKS EAP – Enterprise Analytical Portal
Business Analytical Portal that
integrates: key performance
indicators (KPIs), spatial
information (geomarketing),
advanced analysis (data mining),
reporting, collaborative notes,...
EVERYTHING YOU NEED FOR YOUR
ANALYTICS IN ONE SINGLE PORTAL
 Adaptable to any business..
 Intuitive, easy to use and interpret..
 Complete, all integrated functionality.
 Facing the BigData: handling of large volume of data.
 Global: complementing the information available
from the company with the market.

10. 10
DKS EAP
GEOMARKETING - GIS DATA MINING
REPORTING
They add functionality to DKS EAP: COLLABORATIVE NOTES
DASHBOARD
BIG DATA REPOSITORY
DKS Reports
DKS GeoSmart
DKS DataMart
DKS DashView
DKS Data Mining

11. 11
DKS EAP
BENEFITS
 Information in a single platform: business indicators (KPIs), spatial
information (geomarketing), advanced analysis (data mining),
reporting, collaborative notes, …
 Ease to perform predictive analysis.
 Global vision: it puts together the data of your business with
whatever happens in the market.

12. 12
Solution adapted
to your needs:
1 platform, multiple applications
DKS EAP

13. 13
DKS EAP module: DKS GeoSmart
BENEFITS
 Integrates internal data from the company: sales, costumers,
suppliers,… with external data from the market: Statistics from INE,
chambers of commerce,…
 Provides a overview of influence’s areas.
 Determines the zones with more and less sales.
 Studies point of sales cannibalization.
 Identifies the areas with more and less demand.
DKS GEOSMART IS A GEOMARKETING TOOL THAT HELPS IN A BUSINESS
DECISION BASED IN THE SPACE VARIABLE.

14. 14
DKS EAP module: DKS GeoSmart
General view of an
information tab

15. 15
DKS EAP module: DKS DashView
BENEFITS
 Business control.
 Monitoring KPIs.
 Data analysis in a dynamic way.
 Data combination from company as well as from market.
 Reports visualization and distribution.
 Geospatial analysis.
DKS DASHVIEW IS A DASHBOARD PLATFORM WITH KEY
INDICATORS TO ANALYZE BUSINESS.

16. 16
DKS EAP module: DKS DashView
The information is distributed
in different tabs, indicators,
charts...

17. 17
DKS DATA MINING aims to obtain a better customers’ understanding, their
characteristics and activity studying big volume data. Its main objective is to establish a
strategy and marketing plan that will allow us to maximize the real value of all the
company's customers.
DKS EAP module: Data Mining
Overview of business
by customer
Proactive and
reactive retention
Product and services
renewal
Customer
segmentation

18. 18
DKS EAP module: Data Mining
BENEFITS
 Definition and implementation KPIs (Brand awareness, churn,
satisfaction, ROI...).
 Tactical and strategic customer segmentation.
 Report and recovery of deserters.
 Customers evolution prediction.
 Attracting new customers.
 Customer retention.
 Shopping basket analysis.
 Recommendation systems.

19. 19
DKS EAP module: DKS Reports
BY DKS REPORTS YOU CAN GENERATE SIMPLE AND AUTOMATED REPORTS
BASED ON THE INFORMATION AVAILABLE ON THE PLATFORM.
THE SERVICE GIVES YOU THE POSSIBILITY OF DOCUMENTING THE CURRENT
SITUATION OF YOUR COMPANY AND ITS CONTEXT, EXPEDITING THE SHARING
OF USEFUL INFORMATION FOR DECISION MAKING AND ITS HISTORICAL
RECORD IN TURN.
BENEFITS
 Preset and custom tailored reporting.
 Automated programming of mailing.
 Export to multiple formats.
 Ad-hoc reporting.
 Documentation updated and useful for decision-making.

20. 20
DKS EAP module: DKS Reporting
General view of an
information tab

21. 21
DKS EAP module: Collaborative notes
BY COLLABORATIVE NOTES YOU CAN ACCESS AND SHARE DOCUMENTS AND
NOTES IN COMBINATION WITH YOUR KPIS AND REPORTS ON EAP DKS,
ALWAYS COLLABORATING WITH YOUR COLLEAGUES (SOCIAL KNOWLEDGE
CONCEPT)
BENEFITS
 Access corporate documents and notes
 Create your own documents / notes to share with your colleagues
in DKS EAP
 Complete and comprehensive analysis: Data Structured +
Unstructured (Text)
 Social Knowledge

22. 22
DKS EAP module: Big Data Repository
THE STORAGE AND ANALYSIS SERVICE OF DKS DATAMART IS BUILT ON
INNOVATIVE TECHNOLOGIES EXCLUSIVE DATABASES FOR THIS PURPOSE.
BENEFITS
 Collecting and integrating data from multiple sources
 Diversity of data formats
 Large volumes of data (terabytes)
 Instant access to any data with excellent response times
 Specific innovative technology in this area

23. 23
Business Analytics services
Customer Intelligence
Marketing Analytics
Risks
Web Analytics
Social Media Analytics

24. 24
Business Analytics services – Customer Intelligence
• Definition and implantation KPIs (brand awareness, churn,
satisfaction, ROI.. ).
• Strategic and tactical segmentation of customers.
• Reports and deserters recovery.
• Customers’ evolution prediction.
• Gain of new customers.
• Customers’ retention.
• Shopping basket analysis.
• Customer life cycle.

25. 25
Business Analytics services – Marketing Analytics
• Segmentation.
• Cross-selling and up-selling.
• Analysis and optimization of marketing campaigns.
• Business opportunities detection.
• Geomarketing.

26. 26
Business Analytics services – Risks
• Customers segmentation.
• Risk customer analysis, credits and policies.
• Portfolio management.
• Risk management.
• Cost estimation’s complaints.

27. 27
Business Analytics services – Web Analytics
• Metrics and reports implantation and definition.
• Traffic analysis and recommendations oriented to objectives.
• Contents and conversations optimization.
• Combined dashboards and reports (online-offline).
• Search engines marketing optimization.
• Internal search engine optimization.
• Recommendation systems.

28. 28
Business Analytics services – Social Media Analytics
• Follow of social media accounts.
• Competitive Intelligence.
• Sentiment analysis.
• Users behaviour analysis.

29. 29
Solutions DKS EAP based

30. 30
Solutions DKS EAP-Based: DKS SocialSmart
DKS SOCIALSMART IS THE SOCIAL ANALYTICS SOLUTION THAT
INTEGRATES DATA FROM THE DIFFERENT SOCIAL NETWORKS AND BLOGS.
DKS SOCIALSMART MEASURES RELATIVE POSITION OF YOUR BRAND
COMPARED WITH A SET OF BRANDS COMPETITORS.
BENEFITS
 Measure Social Media Return on Investment (ROI).
 Detects rumors in the web, as well as relevant topics.
 Draws the mentions of the brand.
 Identifies the most relevant users.
 Compares my position with my competitors’ position.
 Evaluates the creation of my contents.
 Knows the share of voice.
 Analyzes the feeling and the importance of the messages.

31. 31
Solutions DKS EAP-Based: DKS SocialSmart
General view of an
information tab

32. 32
Solutions DKS EAP-Based: DKS SmarKet
BENEFITS
 Improvement of the performance on Marketing investment.
 Searches standards in yours sales data.
 Costumer’s segmentation.
 Prediction costumer’s behavior.
 ROI measurement in the different campaigns.
DKS SMARKET IS A COSTUMERS INTELLIGENCE PORTAL THAT OPTIMIZES
CAMPAIGNS TO CONSUMER LIFE CYCLE.

33. 33
Solutions DKS EAP-Based: DKS SmarKet
General view of an
information tab

34. 34
BENEFITS
 Segments target in order of demand’s zone.
 Identifies the areas with bigger presence of specific target.
 Combines company information with market information.
 Analyzes the performance per action.
 Compares the results achieved in other previous campaign.
 Complete geographic visualization with detailed information,
prepared in a dashboard.
Solutions DKS EAP-Based: DKS SmartMail
DKS SMARTMAIL IS THE GEOMARKETING SOLUTION TO
OPTIMIZE THE COMPANY MAILING.

35. 35
Example, on the map, it detects
patterns of customers’ behavior
in the different areas of a
Center influence.
Solutions DKS EAP-Based: DKS SmartMail

36. 36
Solutions DKS EAP-Based: DKS Employ Viewer
DKS EMPLOY VIEWER is a new generation of services
aimed at providing a detailed view of specific
information on Employment.
BENEFITS
Access to the service is via browser site with restricted access by user profiles.
Provision of infrastructure, implementation services, adaptation, customer support
and advice throughout the service.
It is a service dedicated to providing and displaying information, compare and
analyze in order to facilitate customers making decisions in a timely manner.
It is particularly aimed at: Councils, Councils, Councils, Autonomous Regions and all
those services and institutions that demand a better understanding of the reality of
territory in matters of employment and socio-demographic data (employment
agencies, employment services, etc..) .

37. 37
Solutions DKS EAP-Based: DKS Employ Viewer
General view of an
information tab

38. 38
Value proposition
We are experts in
integration and data analysis
We take advantage
from your company data and the market data
We provide a clear overview
To understand what are happening
We suggest you
the actions that you can realize
Leave you decide
with the maximum information

39. © DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados www.datknosys.com
¡Thank you!
We are at your service
Juan Francisco Gracía| Founder & CEO
jfgarcia@datknosys.com
www.datknosys.com
© DatKnoSys S.L ( Data Knowledge Systems) - Todos los derechos reservados
BARCELONA | MADRID | SAN FRANCISCO