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Council of Science Editors - Viewing Social Media Through Different Lenses

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Darrell W. Gunter
Darrell W. Gunter

Darrell Gunter provides an overview of his experience in launching and marketing BiomedExperts.com and his experience on how to serve the researcher.

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Viewing Social Media Through Different Lenses Darrell W. Gunter May 5, 2013 5/6/13   GMG  Company  Confiden3al   1  
Introduction   •  Social Media – The Promise! •  The Researcher – Roles & Motivations •  The Collexis Experience •  The current big 3! •  It is about aggregating information (The Research Eco-System) •  Web governance 5/6/13   GMG  Company  Confiden3al   2  
Social Media – The Promise!  
The Market Place  
Publishing Cycle 5/6/13   GMG  Company  Confiden3al   5  
The Many Roles of the Researcher  
The Motivations of the Researcher  
•  New life science social networking portal •  Launched the January 2009 •  Prepopulated with 1.4 million expert profiles •  Based on the last ten years of PubMed •  12 million relations of co-authors as social links •  Achieved 300,000 registered users in 9 months!
Author Connections+!  
The Big 3, What They Offer!   2.9  MM  researchers,  1.6  MM   papers  –  Finding  Experts!   Reference  mgr,  read  &  annotate,   add  &  organize,  backup,  sync  &   mobile,  network  &  discover!  2   MM  users,  40  MM+  papers!   2.3  MM  users,  1MM+  papers,   Finding  Experts!  
Web Governance!   •  Website  Governance  –  is  an  organiza3on’s   structure  of  staff  and  the  technical  systems,   policies  and  procedures  to  maintain  and   manage  a  website.    Website  governance   applies  to  both  Internet  &  Intranet  sites.   Source:  Wikipedia  
Web Governance!   www.welchmanpierpoint.com  
Web Governance!  
The Research Eco-System It is all about aggregating information!  
Summary •  Ask yourself the 3 key questions –  Are you improving the researcher’s productivity? –  Are you solving a problem for the researcher? –  Are you providing a new service to the researcher? •  Where does your level of service stand against the best practices of the leaders? •  What is your strategic plan of action for your website to better engage your research community? GMG  Company  Confiden3al   15  5/6/13  
Thank You! Darrell W. Gunter d.gunter@guntermediagroup.com +1.973.454.3475 www.guntermediagroup.com GMG  Company  Confiden3al   16  5/6/13  

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Council of Science Editors - Viewing Social Media Through Different Lenses

  • 1. Viewing Social Media Through Different Lenses Darrell W. Gunter May 5, 2013 5/6/13   GMG  Company  Confiden3al   1  
  • 2. Introduction   •  Social Media – The Promise! •  The Researcher – Roles & Motivations •  The Collexis Experience •  The current big 3! •  It is about aggregating information (The Research Eco-System) •  Web governance 5/6/13   GMG  Company  Confiden3al   2  
  • 3. Social Media – The Promise!  
  • 5. Publishing Cycle 5/6/13   GMG  Company  Confiden3al   5  
  • 6. The Many Roles of the Researcher  
  • 7. The Motivations of the Researcher  
  • 8. •  New life science social networking portal •  Launched the January 2009 •  Prepopulated with 1.4 million expert profiles •  Based on the last ten years of PubMed •  12 million relations of co-authors as social links •  Achieved 300,000 registered users in 9 months!
  • 10. The Big 3, What They Offer!   2.9  MM  researchers,  1.6  MM   papers  –  Finding  Experts!   Reference  mgr,  read  &  annotate,   add  &  organize,  backup,  sync  &   mobile,  network  &  discover!  2   MM  users,  40  MM+  papers!   2.3  MM  users,  1MM+  papers,   Finding  Experts!  
  • 11. Web Governance!   •  Website  Governance  –  is  an  organiza3on’s   structure  of  staff  and  the  technical  systems,   policies  and  procedures  to  maintain  and   manage  a  website.    Website  governance   applies  to  both  Internet  &  Intranet  sites.   Source:  Wikipedia  
  • 14. The Research Eco-System It is all about aggregating information!  
  • 15. Summary •  Ask yourself the 3 key questions –  Are you improving the researcher’s productivity? –  Are you solving a problem for the researcher? –  Are you providing a new service to the researcher? •  Where does your level of service stand against the best practices of the leaders? •  What is your strategic plan of action for your website to better engage your research community? GMG  Company  Confiden3al   15  5/6/13  
  • 16. Thank You! Darrell W. Gunter d.gunter@guntermediagroup.com +1.973.454.3475 www.guntermediagroup.com GMG  Company  Confiden3al   16  5/6/13