Xuedan(Danielle) Han's final presentation

1. Coca Cola Zero Digital Marketing
Strategy
New Media Driver’s license
Xuedan(Danielle) Han

2. Coca Cola Zero Target Client & current
Challenge Threat from its
competitor:
Coke’s other
affiliate brands
energetic, sporty and Pepsi Coke
and enjoy
their lives.
Value Coke’s
taste and
enjoy the
healthy eating
habit

3. Digital Marketing Strategic Plan
-Facebook, Twitter, YouTube &
Mobile

4. Facebook
• Facebook-two way
communication
• Update information(flyers/
pics/ videos/ surveys)
everyday
• Facebook ads
• Invite more friends to join
• Coupons and other
incentives-creative apps
• Emphasize mobile
subscriptions

5. Twitter

6. Twitter
1. Update news about
Coke Zero
2. Follow organizations
and people who like
sports and brand loyal
with Coca Cola
3. Set up customer reward
system
4. Use mobile devices-
code bar get the coupon

7. YouTube
• Coca Cola Commercial on YouTu
2. Entertainment
“
the Coke Zero & Mentos Rocket
”
2012 London Olympic Games
sponsorship
2. Tagging the right way-
optimization
3. Link all the social media
account together

8. Mobile Strategy
1. Enable 2. Package design
friends to competition
comment, campaign
upload and
consume
their
content
3. Engagement
apps

9. Budget ($100,000)

10. Thank you!