7 Keys To Voice Over Success (Harlan Hogan)

If you do voice overs, do you have a real business?
www.TheVoiceOverClass.com
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Or is it just a series of jobs, and you’re continually
having to scramble for the next one?
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Which do you want?
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Compete with thousands of other hopefuls for
low-paying jobs on the “pay-to-play” sites…
4

Compete with thousands of other hopefuls for
low-paying jobs on the “pay-to-play” sites…
or
Build a real voice over business with steady clients
and virtually no competition?
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In this video, I’ll share with you seven key lessons
for any voice over professional.
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I teach a class called Starting Your Own Voiceover
Business because that’s how I want you to look at it.
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I teach a class called Starting Your Own Voiceover
Business because that’s how I want you to look at it.
Not as a job, not even as a career, but as a business.
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What’s wrong with looking at it as a career?
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A career — even a successful one — has a
predictable cycle:
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predictable cycle:
• Struggling
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predictable cycle:
• Struggling
• Working
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predictable cycle:
• Struggling
• Working
• Peak
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predictable cycle:
• Struggling
• Working
• Peak
• Decline
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Think about the actors whose careers were red hot…
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Think about the actors whose careers were red hot…
“I remember when they were big stars!”
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Or the band or singer who had a couple of hit
records.
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Or the band or singer who had a couple of hit
records.
And then they vanished.
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Those are the lucky ones.
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Most actors never hit it big.
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Most actors never hit it big.
Most singers never have a hit record.
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No matter how hot they get, almost every career
cools down.
22

A business, on the other hand, is something you
strategically build.
23

Your voice over business should have a core of
clients who are loyal to you.
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Your voice over business should have a core of
clients who are loyal to you...
Who wouldn’t dream of deserting you for some
cheaper talent.
25

“Oh, Harlan, you’re one of those ‘Old Pro’names,
so the work just comes to you. But what about the
rest of us?”
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The name recognition and the voice recognition
certainly help.
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But there are a couple of things you probably don’t
know about me.
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Even after all these years, the work doesn’t just
magically “come” to me.
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I don’t awaken each morning to ﬁnd a line of casting
directors at my door, anxiously hoping that I’ll agree
to voice their projects.
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But I do have an advantage that you might not have:
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But I do have an advantage that you might not have:
For years, I failed!
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I failed as a radio DJ and program director.
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I failed as an advertising copywriter.
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I failed as a computer salesman at Honeywell
Corporation.
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I knew less about voice overs than you do right now.
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Honeywell Corporation taught me to think of voice
overs not as “a job” but instead as “a business.”
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That business-like approach set me apart from other
equally ambitious, talented and hard-working voice
actors.
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To make certain you realize these lessons aren’t just
for crusty old veterans who were lucky enough to be
terrible computer salesmen...
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I’ll teach you each of them from the words and
experiences of some of my former students.
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Lesson #1:
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Lesson #1:
Go Where The Business Is.
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Lesson #1:
If you’re looking for voice work on the
various pay-to-play sites and you want
to have a voice over business...
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Lesson #1:
You’re looking in the wrong place.
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Lesson #1:
There’s more and better paying voice over
work down the street than there is online.
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Lesson #1:
Most struggling voice actors ignore the
one place where demand is high and
competition is low.
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Lesson #1:
Most struggling voice actors ignore the
one place where demand is high and
competition is low:
In their own backyards.
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Lesson #1:
Your business shouldn’t depend upon
national assignments.
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Lesson #1:
Marissa landed her ﬁrst paid voice over
assignment recording the outgoing phone
messages for her ﬁnancial advisor.
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Lesson #1:
That was quickly followed by a training
module for a local business with whom
she had been doing non-voice work...
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Lesson #1:
...a training module for a local project
management group...
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Lesson #1:
...and a training video for a local
software company.
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Lesson #1:
Ron’s ﬁrst client was a local school
district.
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Lesson #1:
Chip’s ﬁrst two clients were
regional websites.
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Lesson #2:
Go Where Your Business Is.
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Lesson #2:
A business that tries to be all things to
all people is doomed to fail.
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Lesson #2:
You need to evaluate your own
strengths, determine what the market
wants from you…
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Lesson #2:
And give it to them!
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Lesson #2:
Claudio already was doing voice overs
when he took my class.
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Lesson #2:
At the end of the four weeks,
he reported:
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Lesson #2:
“Seems like Bilingualism is a great
asset!”
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Lesson #2:
“I have been speaking 4 languages
all my life, never thought anything
else about it.”
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Lesson #2:
“Now I’m getting more French
Canadian work than ever ... from
U.S. companies as well.”
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Lesson #2:
“I am ﬁnding out that ﬁlling the right
shoes makes me very popular.”
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Lesson #2:
“I am ﬁnding out that ﬁlling the right
shoes makes me very popular.”
“AWESOME!”
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Lesson #2:
Examine your bookings over the
past two years and see where the
demand is strongest.
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Lesson #2:
If you’re just starting out, explore all
the various forms of voice work...
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Lesson #2:
Determine which interest you the most...
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Lesson #2:
Determine which ones you’re most
suited for.
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Lesson #3:
Take Action.
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Lesson #3:
We have a private, members-only site
for our past and current students.
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Lesson #3:
Students ask questions, share resources
…and post their own progress reports.
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Lesson #3:
Remember Marissa?
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Lesson #3:
The day after our ﬁnal class session
ended, here’s what she posted:
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Lesson #3:
“My feet are tired from standing at the
San Mateo County Business Expo...”
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Lesson #3:
“BUT I’m not too tired to review
business cards of prospective clients.”
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Lesson #3:
Several weeks later she posted this:
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Lesson #3:
“So proud of meeting my goal of attaining
my FIRST paying voice over gig before
the end of the year.”
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Lesson #3:
Three days later, she reported:
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Lesson #3:
“Doing a mini happy dance….Speechless
for the moment...as I study my brand new
company’s paycheck for my ﬁrst recording
this past Monday!”
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Lesson #3:
And she added:
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Lesson #3:
“Okay, I’m done, time to continue
working on my LLC paperwork.”
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Lesson #3:
She probably was intimidated by the
idea of forming her own Limited Liability
Corporation.
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Lesson #3:
But she took action, and it paid it off
for her.
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Lesson #3:
“Nothing happens until something moves.”
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Lesson #3:
Want to have your own, real
voice over business?
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Lesson #3:
Stop thinking about it.
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Lesson #3:
Stop putting it off.
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Lesson #3:
Stop waiting for a
“more convenient time.”
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Lesson #3:
Take Action.
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Lesson #4:
Jump Into The Pool.
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Lesson #4:
Ron took my class two years ago.
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Lesson #4:
He posted this on our member site:
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Lesson #4:
“I’ve been paralyzed like a kid at the
edge of a swimming pool this past year,
too afraid to jump in...”
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Lesson #4:
“A friend at the school district was
lamenting about having to use her voice
in the school’s curriculum video clip...”
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Lesson #4:
“I said, ‘Maybe I can help...’”
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Lesson #4:
“I said, ‘Maybe I can help...’
“And it snowballed from there.”
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Lesson #4:
“The school district and I have
reached agreement on a deal...”
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Lesson #4:
“To track 18 videos over the course of
the academic year.”
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Lesson #4:
“To track 18 videos over the course of
the academic year.
“This may extend over a year-to-year basis.”
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Lesson #4:
“Suddenly, I have gone from 0 to 90,
ironing out details...”
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Lesson #4:
“Getting a Tax ID...”
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Lesson #4:
“Working on scripts...”
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Lesson #4:
“And realizing I have to start planning
for the long haul...”
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Lesson #4:
“And realizing I have to start planning
for the long haul...
“And fast.”
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Lesson #4:
“I need to go back and listen to
the mp3’s.”
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Lesson #4:
“If you ﬁnd yourself at the edge of
your own swimming pool...”
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Lesson #4:
“I hope you ﬁnd some encouragement
from this instant chaos now upon me.”
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Lesson #4:
Don’t let fear prevent you from
pursuing your dream.
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Lesson #4:
Don’t let fear prevent you from
pursuing your dream.
Here’s a secret:
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Lesson #4:
You don’t have to “have it all ﬁgured
out” before you do anything.
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Lesson #4:
All you need to do is identify the
NEXT STEP…
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Lesson #4:
All you need to do is identify the
NEXT STEP…
And take it.
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Lesson #4:
That’s the secret to achieving
your dreams:
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Lesson #4:
One step at a time.
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Lesson #4:
Take Ron’s advice:
Jump into the pool.
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Lesson #5:
Make Your Own Luck.
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Lesson #5:
Chip took my class last year.
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Lesson #5:
He landed two very good gigs providing
voice work for a couple of prestigious
websites.
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Lesson #5:
“Thanks for pepping me up
all month long!”
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Lesson #5:
“...needed your advice and cheerleading.”
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Lesson #5:
“I was nearly out of gas...”
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Lesson #5:
“You gave me strength to carry on.”
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Lesson #5:
“Nothing extraordinary as far as
marketing on my part, more luck...”
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Lesson #5:
“But I guess it is better to be lucky
than good.”
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Lesson #5:
With most voice actors sending out
spam, pretending it’s “marketing...”
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Lesson #5:
Simple, straightforward, strategic
marketing can make a huge impact.
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Lesson #5:
Luck happens when
you’re prepared.
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Lesson #6:
The Human Factor
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Lesson #6:
Kyrsten was one of my students
two years ago.
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Lesson #6:
“Finding Work”
and
“Getting Work”
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Lesson #6:
“Two most helpful things
from last night’s class...”
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Lesson #6:
“1) Casting directors/agents/clients want
me to succeed.”
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Lesson #6:
“2) The work of VO work is getting
the work.”
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Lesson #6:
“The second may seem obvious...”
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Lesson #6:
“But it is easy to rest on past and
current contacts and let the prospecting
slide.”
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Lesson #6:
“Thanks for the reminder that it’s
all about relationships.”
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Lesson #6:
Do you know where ALL voice over jobs
come from?
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Lesson #6:
Do you know where ALL voice over jobs
come from?
People.
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Lesson #6:
The agent WANTS to love your work.
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Lesson #6:
The casting director WANTS you
to succeed.
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Lesson #6:
“When casting directors listen to your
audition, the best thing you can do is
give them an excuse to go home early.”
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Lesson #6:
If you decide to let me help you with
your voice over business, you’ll hear me
reiterate Kyrsten’s second point repeatedly:
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Lesson #6:
The work of voice over is getting the work.
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Lesson #6:
It’s about ﬁnding and creating
opportunities that your competitors
never see.
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Lesson #6:
People like to do business with people
they like to do business with.
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Lesson #6:
Your goal should be to identify
your strengths...
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Lesson #6:
Serve the niches where you can
provide the most value…
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Lesson #6:
Be the kind of professional that
people like to do business with.
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Lesson #7:
Aim High.
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Lesson #7:
Aim High.
Remember Claudio?
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Lesson #7:
Here’s what he had to say a few months
after he completed my Voiceover Business
class:
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Lesson #7:
“Since the class ended, I have landed many
corporate narrations for small, local businesses...”
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Lesson #7:
“As well as a worldwide partner
of one of them.”
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Lesson #7:
“But what I’m most proud of is landing
MY FIRST full-length documentary
narration, soon to be on Animal Planet.”
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Lesson #7:
“Guys, the recipe works.”
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Lesson #7:
“The job of a voice over Talent is
...FINDING THE JOBS!!!!”
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Lesson #7:
“Aim high, guys...”
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Lesson #7:
“Hardly anyone does anymore,
so the sky is all ours!”
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Lesson #7:
“Love it, live it.... this is OUR DREAM...”
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Lesson #7:
“Love it, live it.... this is OUR DREAM...
“Remember?”
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Lesson #7:
Wow.
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Lesson #7:
It doesn’t require any more effort
to aim high than to aim low.
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Lesson #7:
When you aim high, you face LESS
competition because everyone else is
scrambling around for those low-paying,
low-satisfaction jobs.
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Summing up today’s lessons:
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• Go Where The Business Is.
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• Go Where Your Business Is.
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• Take Action.
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• Take Action.
• Jump Into The Pool.
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• Take Action.
• Make Your Own Luck.
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• Take Action.
• The Human Factor
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• Take Action.
• The Human Factor
• Aim High!
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If you’d like to start making your own luck right
now, I’d be honored to help you.
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For as long as there are spaces available, registration
is open for my Starting Your Own Voiceover
Business teleseminar class.
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Four intensive weeks during which I personally will
help you identify where YOUR business really is...
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Push you to “aim high...”
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And do everything I can to help you achieve your
dream.
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To join me, just click on the link you see beneath
this video.
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To join me, just click on the link you see beneath
this video.
Answers any questions you might have about the
class.
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If there’s still space available, that link is where
you...
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Take a deep breath...
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Take a deep breath.
Jump into the pool and...
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Begin a one-of-a-kind journey to your own
voiceover business.
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7 Keys To Voice Over Success (Harlan Hogan)

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7 Keys To Voice Over Success (Harlan Hogan)