17. Tradi&onal
Media Social
Media
Fixed,
unchangeable Instantly
updateable
Commentary
limited
and
not
real-‐:me Unlimited
real-‐:me
commentary
Limited,
:me-‐delayed
bestseller
lists Instant
popularity
gauge
Archives
poorly
accessible Archives
accessible
Limited
media
mix All
media
can
be
mixed
Commi?ee
publishers Individual
publishers
Finite Infinite
Sharing
not
encouraged
or
actually
illegal Sharing
and
par:cipa:on
encouraged
Control Freedom
20. What can people do on Facebook?
• Create a personal profile with information about
themselves
• Create a network of people that they can interact
with — usually people they know in the offline world
• Share photos and video (Facebook is the biggest
photo sharing site in the world)
21. What can people do on Facebook?
• Publish thoughts and activities as ‘status updates’
• Create event listings on Facebook and invite their
friends to attend
• Use Facebook applications (these can be games,
useful applications etc.)
22. What can people do on Facebook?
• Join online groups around specific interests or
causes
• Send private messages to friends and groups, like
email
• Post public messages on the ‘walls’ of friends and
pages
23. What can people do on Facebook?
• ‘Like’ any piece of content in Facebook, thereby
recommending that piece of content to their own
network
• ‘Like’ selected Internet pages/videos/other content
off Facebook, thereby recommending that piece of
content to their Facebook network
• ‘Like’ pages devoted to brands — thereby joining a
community of other users who have also ‘liked’ that
page and opting to receive messages from that page
in their ‘news feed’
24. The 3 main benefits of Facebook
1. You are able to have a twoway dialogue with your
customers and build a loyal community of
followers
2. You can engage with users in a very personal,
human way in a space where they are receptive to
fun content
3. Everything is trackable and measurable
31. What can people do on Twitter?
• Share information as soon as an event occurs
• Search terms based on trends and hashtags
• Engage in real time with brands and customer
service
32. What can people do on Twitter?
• Follow people who post content that you find
interesting or see value in
• Build a network based on your niche
• Share information that you find interesting
54. Two thirds of the global Internet
population visit social networks
Nielsen, Global Faces & Networked Places, 2009 Credit: Christian & Cie http://www.flickr.com/photos/christiangates/
55. 22% of total Internet
time is spent on
social networks
(and rising)
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Catherine http://www.flickr.com/photos/mayeve/
56. Social media
recently displaced
email as the third
most popular
activity on the
Internet
Source: Nielsen, Global Faces & Networked Places, 2009 Credit: Esparta http://www.flickr.com/photos/esparta/