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Storytelling as Reinforcement of Mission

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DSVP

This is an overview of DSVP's Storytelling Initiative. This strategy engaged a variety of stakeholders, captured a large quantity of communication assets, and has produced a variety of communication pieces over the course of a year. This is how we do strategic communications on a shoestring budget and keep our social media outlets fresh!

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Storytelling as Reinforcement of Mission Stacy Caldwell Executive Director Dallas Social Venture Partners @SCaldwell www.dsvp.org @DallasSVP
Who do you represent? ,[object Object],[object Object],[object Object]
Marketing Vs. Strategic Communication ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Push Approach ,[object Object],[object Object],[object Object],[object Object],[object Object]
Pull Approach ,[object Object],[object Object],[object Object],[object Object]
Why Pull for Nonprofits ,[object Object],[object Object],[object Object],[object Object]
Cultivating Content ,[object Object],[object Object],[object Object],[object Object]
Collecting Content ,[object Object],[object Object],[object Object],[object Object]
Elements of DSVP’s STAR Initiative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Creative Roles ,[object Object],[object Object],[object Object],[object Object]
Project Deliverables ,[object Object],[object Object],[object Object],[object Object],[object Object]
Capture the Stories ,[object Object],[object Object],[object Object],[object Object],[object Object]
Capturing Images ,[object Object],[object Object],[object Object],[object Object],[object Object]
Cultivating the Work ,[object Object],[object Object],[object Object],[object Object]
Tangible Results ,[object Object],[object Object],[object Object],[object Object]
Outcomes Achieved ,[object Object],[object Object],[object Object],[object Object]
Endless Distribution Possibilities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
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Storytelling as Reinforcement of Mission