3. Mobile vs. Online Delta calculations based on overall exposed percentages (minus control) Mobile campaign deltas significantly outperform Online campaign deltas across all metrics
6. AdMob Advertiser Base: The best brands in mobile 2009 AdMob, Inc. Confidential & Proprietary Consumer Products Movies, TV & Games Retail Travel Internet Financial Autos Internet
7. Reach your Audience in our Network of Top Sites & Apps 2009 AdMob, Inc. Confidential & Proprietary Sample Premium Sites: 49% Reach of US Mobile Web Users Entertainment Innovative Mobile Content Top iPhone Apps Sports News Weather
8. 1 Day Mobile Test Campaigns 2009 AdMob, Inc. Confidential & Proprietary
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10. Honey Bunches of Oats One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
11. Honey Bunches of Oats Creative: iPhone Ads Honey Bunches of Oats Honey Bunches of Oats
12. Honey Bunches of Oats Creative: WAP Banners Find your flavor! Find your flavor! Find your flavor! Find your flavor! Find your flavor! Find your flavor!
13. Honey Bunches of Oats Creative: Mobile Landing Page Mobile Landing page cont.
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15. Tylenol One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
16. Tylenol Mobile Creative: iPhone Ads Feel Better R2 3/9 Animated canvas Prevent a headache Prevent a headache
17. Tylenol Mobile Creative: WAP Banners Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol R2 3/9