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Mobile Advertising Test Campaigns March 12, 2009 2009 AdMob, Inc. Confidential & Proprietary
Why Mobile? 2009 AdMob, Inc. Confidential & Proprietary
Mobile vs. Online Delta calculations based on overall exposed percentages (minus control) Mobile campaign deltas significantly outperform Online campaign deltas across all metrics
Why AdMob? 2009 AdMob, Inc. Confidential & Proprietary
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],2009 AdMob, Inc. Confidential & Proprietary
AdMob Advertiser Base: The best brands in mobile 2009 AdMob, Inc. Confidential & Proprietary Consumer Products Movies, TV & Games Retail Travel Internet Financial Autos Internet
Reach your Audience in our Network of Top Sites & Apps 2009 AdMob, Inc. Confidential & Proprietary Sample Premium Sites: 49% Reach of US Mobile Web Users Entertainment Innovative Mobile Content Top iPhone Apps Sports News Weather
1 Day Mobile Test Campaigns 2009 AdMob, Inc. Confidential & Proprietary
Details for 1 Day Campaigns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Honey Bunches of Oats One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
Honey Bunches of Oats Creative: iPhone Ads Honey Bunches of Oats Honey Bunches of Oats
Honey Bunches of Oats Creative: WAP Banners Find your flavor! Find your flavor! Find your flavor! Find your flavor! Find your flavor! Find your flavor!
Honey Bunches of Oats Creative: Mobile Landing Page Mobile Landing page cont.
Honey Bunches of Oats Results ©2009 AdMob, Inc. Confidential & Proprietary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Tylenol One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
Tylenol Mobile Creative: iPhone Ads Feel Better R2 3/9 Animated canvas Prevent a headache Prevent a headache
Tylenol Mobile Creative: WAP Banners Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol Click for Free Tips from Tylenol R2 3/9
Tylenol Mobile Creative: Mobile Landing Page R2 3/9
Tylenol Results 2005-2007 AdMob, Inc. Confidential & Proprietary ,[object Object],[object Object],[object Object],[object Object]
Splenda One Day Test Campaign Case Study 2009 AdMob, Inc. Confidential & Proprietary
Splenda Mobile Creative: iPhone Ads
Splenda Mobile Creative: WAP Banners
Splenda Mobile Creative: Mobile Landing Page ©2009 AdMob, Inc. Confidential & Proprietary
Splenda Results ©2009 AdMob, Inc. Confidential & Proprietary ,[object Object],[object Object],[object Object],[object Object]
1 Day Mobile Test Campaign Summary ,[object Object],[object Object],[object Object],©2009 AdMob, Inc. Confidential & Proprietary
[object Object],[object Object],[object Object],©2009 AdMob, Inc. Confidential & Proprietary

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