its a communication charpter in management

1. PERCEPTION AND CONCEPTION
PRESENTED BY-:
RAMANANDA SAHOO

2. CONTENTS
MEANING PERCEPTION
PROCESS OF PERCEPTION
PROPOSE OF PERCEPTION PROCESS
MEANING OF CONCEPTION
USES OF PERCEPTION IN ORGANISATION

3. MEANING OF PERCEPTION
It is the process

through which people
make sense of the vast
array of sensory inputs
and involves the active
processing of
information.

4. MEANING OF PERCEPTION
Knowledge
•
Needs
•
Beliefs
•
Values
•
Assumptions
•
Attitudes.
•

5. THE PERCEPTION PROCESS
Environmental Stimuli
Smelling Tasting
Feeling Hearing Seeing
Selective Attention Individual’s
Values
and Beliefs
Perceptual Organization
Emotions and Behavior

6. PURPOSE OF
PERCEPTION PROCESS
Simplify information for

processing
Decrease distress/discomfort

from particular stimuli.

7. Factors Influencing
Perception:
1.) Perceiver
2.) Target
3.) situation

8. MEANING OF CONCEPTION
The formation in the mind of an

image, idea, or notion, apprehension
The state of being conceived;

beginning.
The image, idea, or notion of any action or

thing which is formed in the mind.
It is basically define as a “unit of

knowledge”
.

9. FACTOR AFFECTING
CONCEPTION
Person’s ability

Situation

Time

USES OF CONCEPTION
MANY PEOPLE CAN USE IT IN DIFFERENT WAY
ACCORDING TOTHEIR PROFESION
E.g.. Teacher
Student

10. nt

11. Shortcuts in Judging Others:
1.) Selective Perception
2.) Halo Effect
(A process whereby a person’s perception is formed
on the basis of a single favorable trait or
impression.)
3.) Stereotyping
• A means of simplifying the process of
perception and making judgments of other
people, instead of dealing with a range of
complex and alternative stimuli

12. Specific Applications in Organizations:
1.) Employment Interview
2.) Performance Expectations
(Self Fulfilling Prophecy
3.) Performance Evaluation
4.) Employee Effort

13. conclusion
Conception without perception. is empty,
perception without. conception is blind

15. THANK YOU FOR YOUR TIME