Press Release Distribution Evolving with Digital Trends.pdf
Data-Driven Marketing Roadshow DataSift - March 27, 2014
1.
2. Powering The Social Economy
datasift.com | @datasift | hello@datasift.com
Insight from the Noise:
From Big Social Data to
Meaningful,Actionable Intelligence
DataSift
Technical Product Marketing Manager
Chris Parsons
3. Social went mainstream
25% of all time online
1 in 4 people on planet
>75,000 items/second
of public social data
5. Yet, Companies Unable to Surface Insights That Drive CompetitiveAdvantage
Inflexible Apps Social Silos
Disconnected
Data
Purpose-built apps
prevent ad hoc
analysis
Social applications do
not integrate with
each other
Social data not
integrated with
business data
25% - 35% of the digital
universe contains
valuable information yet
to be analyzed, much of
that locked in social
data.
79% of marketers run
social campaigns in
silos.
Only 34% companies
say that they associate
social media efforts with
business metrics.
IDC, Digital Universe Report
2012
IBM Survey of CMOs 2012 Altimeter, State of Social
Business 2013
12. Big Data for streaming, social data
Aggregate DeliverProcess
>1Bn items daily Unique CSDL Language for real-
time and historical data processing
Enterprise Data
Delivery Cloud
13. Enrichments: Increase Value ByAdding Meaning to Data
Add valuable meta data
to the raw feeds in real-
time
Get more precise by
adding enrichment data to
your filters
14. Example: Link resolution
> Resolving a shortened link
• follow redirects to final webpage
• retrieve url, title, SEO keywords etc.
• store on the interaction
> Don’t try this at home.
15. Test Drive DataSift
Set up a free trial
account at:
datasift.com/get-started
Questions?
Contact Name
hello@datasift.com
Follow us
@DataSift
@ChrisParsons7
@JayKrall
Thank You
#DSwebinar