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Social Media in Healthcare 2011

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Presentation provides an overview of the environment and opportunities for the responsible use of social media by healthcare marketers.

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Social Media in Healthcare Prescriptions for the Responsible Use of Social Media in 2011. © Ideahaus® & MarketSMITH Services. All rights reserved.
In this presentation… What is social media? What’s the regulations?. What’s been done? What can be done? How to get started. © Ideahaus® & MarketSMITH Services. All rights reserved.
Social Networks LinkedIn Facebook SpeakerSite © Ideahaus® & MarketSMITH Services. All rights reserved.
PPT Sharing SlideShare Google Presentations SlideWorld © Ideahaus® & MarketSMITH Services. All rights reserved.
Photo Sharing Flickr TweetPhoto Shutterfly © Ideahaus® & MarketSMITH Services. All rights reserved.
Video Sharing YouTube Vimeo Veoh © Ideahaus® & MarketSMITH Services. All rights reserved.
Video Streaming Ustream Qik Flixwagon © Ideahaus® & MarketSMITH Services. All rights reserved.
Micro-Blogging Twitter Yammer FriendFeed © Ideahaus® & MarketSMITH Services. All rights reserved.
Events Evite Eventful Facebook © Ideahaus® & MarketSMITH Services. All rights reserved.
Bookmarking Delicious Digg StumbleUpon © Ideahaus® & MarketSMITH Services. All rights reserved.
Widgets FanBox WidgetBox Widgepedia Slide © Ideahaus® & MarketSMITH Services. All rights reserved.
Miscellaneous Google Profile MojoPages WikiPedia © Ideahaus® & MarketSMITH Services. All rights reserved.
Blogging WordPress TypePad Blogger © Ideahaus® & MarketSMITH Services. All rights reserved.
Mobile iPhone Blackberry Droid © Ideahaus® & MarketSMITH Services. All rights reserved.
Whatare the Regulations? Standard = Fair & Balanced DTC Specificity vs. No FDA Guidance The Fear of DDMAC Perceived Attitudes © Ideahaus® & MarketSMITH Services. All rights reserved.
What’s has been done? More than you may think. © Ideahaus® & MarketSMITH Services. All rights reserved.
What can been done? Again, more than you may think. © Ideahaus® & MarketSMITH Services. All rights reserved.
Cover Your Assets. Learn from Pfizer. © Ideahaus® & MarketSMITH Services. All rights reserved.
Listen. And learn. © Ideahaus® & MarketSMITH Services. All rights reserved.
Communications. Public Relations Media Relations General Information © Ideahaus® & MarketSMITH Services. All rights reserved.
Communications Plan © Ideahaus® & MarketSMITH Services. All rights reserved.
Marketing creates the opportunity.Sales creates a customer. This should be a partnership. © Ideahaus® & MarketSMITH Services. All rights reserved.
Marketing Web Site Blog Social Media © Ideahaus® & MarketSMITH Services. All rights reserved.
Sales Social Media Blog Comm. Plan © Ideahaus® & MarketSMITH Services. All rights reserved.
Measurement © Ideahaus® & MarketSMITH Services. All rights reserved.
Where’s the ROI? It depends what you’re looking for. © Ideahaus® & MarketSMITH Services. All rights reserved.
Customer Relationship. Make help calls, not sales calls. Relationships last over time. Customers buy more than once. © Ideahaus® & MarketSMITH Services. All rights reserved.
ROI = Social Capital Social Conversations can generate Social Capital. © Ideahaus® & MarketSMITH Services. All rights reserved.
Nan Lin on Social Capital "Investment in social relations with expected returns in the marketplace." © Ideahaus® & MarketSMITH Services. All rights reserved.
How To Get Started: Contact Us © Ideahaus® & MarketSMITH Services. All rights reserved.

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Social Media in Healthcare 2011

  • 1. Social Media in Healthcare Prescriptions for the Responsible Use of Social Media in 2011. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 2. In this presentation… What is social media? What’s the regulations?. What’s been done? What can be done? How to get started. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 3. Social Networks LinkedIn Facebook SpeakerSite © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 4. PPT Sharing SlideShare Google Presentations SlideWorld © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 5. Photo Sharing Flickr TweetPhoto Shutterfly © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 6. Video Sharing YouTube Vimeo Veoh © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 7. Video Streaming Ustream Qik Flixwagon © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 8. Micro-Blogging Twitter Yammer FriendFeed © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 9. Events Evite Eventful Facebook © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 10. Bookmarking Delicious Digg StumbleUpon © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 11. Widgets FanBox WidgetBox Widgepedia Slide © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 12. Miscellaneous Google Profile MojoPages WikiPedia © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 13. Blogging WordPress TypePad Blogger © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 14. Mobile iPhone Blackberry Droid © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 15. Whatare the Regulations? Standard = Fair & Balanced DTC Specificity vs. No FDA Guidance The Fear of DDMAC Perceived Attitudes © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 16. What’s has been done? More than you may think. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 17. What can been done? Again, more than you may think. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 18. Cover Your Assets. Learn from Pfizer. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 19. Listen. And learn. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 20. Communications. Public Relations Media Relations General Information © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 21. Communications Plan © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 22. Marketing creates the opportunity.Sales creates a customer. This should be a partnership. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 23. Marketing Web Site Blog Social Media © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 24. Sales Social Media Blog Comm. Plan © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 25. Measurement © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 26. Where’s the ROI? It depends what you’re looking for. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 27. Customer Relationship. Make help calls, not sales calls. Relationships last over time. Customers buy more than once. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 28. ROI = Social Capital Social Conversations can generate Social Capital. © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 29. Nan Lin on Social Capital "Investment in social relations with expected returns in the marketplace." © Ideahaus® & MarketSMITH Services. All rights reserved.
  • 30. How To Get Started: Contact Us © Ideahaus® & MarketSMITH Services. All rights reserved.