DBCE Provider Factsheet Offer your IaaS resources on the DBCE marketplace and increase your sales volume. More information on: http://www.cloud.exchange

1. DEUTSCHE BÖRSE
CLOUD EXCHANGE
How we make Cloud Providers more profitable
www.cloud.exchange

2. Version 1.0 www.cloud.exchange
DEUTSCHE BÖRSE CLOUD EXCHANGE
How we make Cloud Providers more profitable
HOW IT WORKS
WHAT’S IN FOR THE BUY SIDE
1. Increase revenues through higher prices and higher volume
Providers do not need to set one price for their products but can use the marketplace to skim
the consumer’s willingness to pay:

3. Version 1.0 www.cloud.exchange
Revenues are defined as price multiplied with quantity. Being forced to set one price for a virtual machine limits
revenues, as the quantity (utilization) equals the amount of customers willing to pay the price. The ability to offer the
same resources in a price range will increase utilization: Customers willing to pay a higher price will do so and price
sensitive customers are not excluded - they buy for the lower price.
In addition to varying prices by quantity, the DBCE pricing engine enables varying prices over time. Providers can set
different prices to address seasonal fluctuation, e.g. decrease prices for the upcoming weekend(s) or increase prices
during Christmas season.
2. Improve cost efficiency
A higher utilization let providers leverage economies
of scale. Fixed costs per sold unit decrease, and
provider benefit from the strong market trust in
“Deutsche Börse”.
By using the highly automated DBCE marketplace
as a customer acquisition engine, costs per order
are minimised. Lead times are shortened as our
negotiation system provides a standardised mechanism
to interact with consumers.
The DBCE customer validation system reduces the
provider’s overhead of handling fraud and payment
issues and let provider focus on their core business.
3. Gain insights
Avoid churning customers with market insights from
DBCE’s consumer and competitor analysis.

4. Version 1.0 www.cloud.exchange
www.cloud.exchange