African Cristal Festival / Jury

1. Vino B.Sookloll
Made in Mauritius and still under construction
Born during the design revolution of the 50’s as a Monkey
Never succeeded at school and never went to university

2. I LOVE EVERYTHING ART,
DESIGN, PHOTOGRAPHY, VIDEO,
MUSIC, KARAOKE, COOKING,
FACEBOOK, PINTEREST, DOODLE,
TOYS, GADGETS, STAND UPS, TV
AND LOTS OF HUMOUR.
LAZY..I hate anything sports

3. After several small
jobs in the creative
world I started my
own agency in 1982
From Illustration to graphic design to fashion design to...to...

4. Married to Creativity
and Innovation with
many children
- Vice President and founder member of the
Association of Advertising Agencies of Mauritius
- Exco member of Draftfcb Africa
- Jury member Mobius Award Los Angeles 2007
- Jury member AAA Design & Advertising festival
- Won many Awards locally and Regionally
- Attend regularly Cannes advertising Festival, Lorries
award and Design Indaba in South Africa, Kyoorius
Design Yatra in India.
- Nicked named Ad Guru of Mauritius (I hate this word)

5. Revolutionize the
advertising scene
in Mauritius
- Bringing authentic Mauritian Creole language to advertising.
- Use French, English and Creole in a same message.
- Introduce cartoons, muppets and 3D in Advertising.
- First to use Apple Mac in 1987.

6. Cread is affiliated A Business Thirst Quencher Since 1982
to Draftfcb and
Marketing Communications
- Co-ordinated Marketing
- Consumer Insights
celebrated it’s 30th - Strategic Thinking & Planning
- Creative Advertising
anniversary last year.
- Media Planning & Buying
- Experiential Marketing :
Events / Guerilla / PR
As a full service Marketing Communications agency Cread is - Social Marketing
today known for it’s innovative Branding and Design services. Promote Behavior Change through Social, Cause
and Government Marketing
- Digital Marketing :
Web/Blog/Social Media/Email/Video Marketing
Branding & Design
Retail Marketing

7. that was me