Some introductory slides to the lean startup concept, designed for a group of FE students.

1. The Lean Startup
Dave Briggs

2. Dave Briggs
dave@creativecommunities.co
@davebriggs

3. My background:
Public services
Freelance consulting
Technology startup
Social innovation and enterprise

4. Bringing creativity and technology
together for social and economic
benefit.
creativecommunities.co

6. What is a startup?

7. A startup company or startup is a
company, a partnership or
temporary organization designed to
search for a repeatable and
scalable business model.

8. What do you need to start a company?

9. Detailed business plan
Staff
Offices
IT infrastructure
Product development
Funding
Revenue

10. The lean startup cuts all that out

11. Get to market as quickly as you can –
and learn from customers.

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MVP – a screencast shared on geek forums
Landing page
Extremely simple concept – no frills
Private beta – builds buzz
Got feedback
Work of mouth marketing

14. Some key points

15. Minimum viable product

16. Continuous deployment

17. Split (or A/B) testing

18. Actionable metrics

19. Pivot

20. What makes this possible?

21. Bootstrapping

22. Cloud

23. Open source

24. Online marketing

25. Remote working

26. Crowdfunding

27. What this means
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Starting a business is easy
Starting a good business is still very hard
Lean startup not an easy route
Enables organic scale
Lowers risk
Ought to be fun

28. creativecommunities.co/leanstartup

29. Keep in touch!
dave@creativecommunities.co
@davebriggs
creativecommunities.co