How to make your website launch really take off

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Vicki Cole, Marketing Manager at Crafted, outlines how to get maximum marketing value from the launch of your new website. From PR to social media, she explores how to develop an integrated campaign to make the most of opportunities to engage with customers, capture new interest and drive increased traffic. Vicki offers her tips to ensure your new site gets the attention it deserves. For more see http://www.crafted.co.uk

Business Technologie

EASILY
DIGESTIBLE
DIGITAL
INSIGHT

How to make your website launch really take off
presented by Vicki Cole, Marketing Manager at Crafted
Ipswich-based integrated digital marketing agency

“Nothing is more
expensive than a
missed opportunity”
- H. Jackson Brown, Life’s Little Instruction Book

Customers

Prospects

Website
launch

Stakeholders

Staff

Business
partners

Future
employees

Let’s make some noise
Source: flickr.com/photos/usnationalarchives

Make your wish list
Source: flickr.com/photos/comedynose

What’s your big idea?
• 
• 

How are you going to stand out?

• 
• 

Could you create mystery and intrigue?

• 

Should you offer an incentive?

How are you going to make people care?
Could you make people feel special?

Drive site traffic

92%

rise in
visitors

Reached new people
Twitter reach of
more than

20,000

Top tips
• 
• 
• 
• 
• 
• 
• 
• 

Have a plan and a launch date
Make use of your existing channels
Get internal buy-in
Find and engage with your key influencers
Think beyond the press release
Use every relevant channel
Capture your data
What next?

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https://www.productmanagementtoday.com/frs/26795801/the-path-to-product-excellence--avoiding-common-pitfalls-and-enhancing-communication In the fast-paced world of digital innovation, success is often accompanied by a multitude of challenges - like the pitfalls lurking at every turn, threatening to derail the most promising projects. But fret not, this webinar is your key to effective product development! Join us for an enlightening session to empower you to lead your team to greater heights. Through compelling storytelling and actionable insights, learn to overcome challenges like misaligned objectives, communication breakdowns, and resistance to change. Takeaways: • Uncover and navigate through common pitfalls that are plaguing product teams today. • Explore proven solutions, laying the groundwork for triumphant product launches. • Gain inspiration from real-world success examples from top digital companies, offering invaluable insights into their winning strategies. • Discover how the symbiotic relationship between product managers, UX/UI designers, and developers can transform pitfalls into opportunities, propelling your product outcomes to unprecedented heights.

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Insurance IoT is a social good! Because: 🔵 Expected losses can be reduced structured programs with both real-time mitigation actions to solve a specific situation, and behavioral change mechanisms to promote safer behaviors (both in personal and commercial lines) 🔵 Rate can be matched to risks better: - Smaller and more accurate pricing clusters allow a large part of profiles to receive a lower rate - Even with the ability to price the individual probability of loss (cluster of one) the insurance foundation isn’t canceled (The risk of each policy will contribute to the expected losses of the portfolio; The premiums paid by many lucky policyholders will be used to pay the claims of the few unlucky policyholders who had an accident in a period of coverage) 🔵 IoT data can be used to increase the effectiveness and efficiency of the claim process, so improving the combined ratio ceteris paribus ⏩ Large part of the policyholders will pay less (and portfolios currently difficult to insure will become more insurable) Insurance IoT (and telematics) is not about providing a discount Insurance IoT (and telematics) is about creating economic value using the data and sharing part of this value with policyholders (and agents & brokers) An integrated holistic adoption of the IoT paradigm is a game changer for your insurance business and a social good: ◾ it allows to improve the availability and affordability of insurance coverages ◾while allowing the sector to write a profitable business Below you can enjoy a selection of best practices in both personal and commercial lines - written with some of the IoT Insurance Observatory members - that have already started to obtain results from their IoT business transformation journeys

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How to make your website launch really take off

1. EASILY DIGESTIBLE DIGITAL INSIGHT How to make your website launch really take off presented by Vicki Cole, Marketing Manager at Crafted Ipswich-based integrated digital marketing agency

2. “Nothing is more expensive than a missed opportunity” - H. Jackson Brown, Life’s Little Instruction Book

3. Customers Prospects Website launch Stakeholders Staff Business partners Future employees

4. Let’s make some noise Source: flickr.com/photos/usnationalarchives

5. What are your objectives? •  •  Drive relevant traffic to the site •  •  Grow brand awareness Reach new audiences Show off what you do best

6. Make your wish list Source: flickr.com/photos/comedynose

7. Know your influencers

8. What’s your big idea? •  •  How are you going to stand out? •  •  Could you create mystery and intrigue? •  Should you offer an incentive? How are you going to make people care? Could you make people feel special?

9. What makes you special?

10.

11.

12.

13. Tweets

14. Emails

15. Social media

16. LinkedIn

17. Industry press

18. Local press

19. It’s not just about news

20. We got opinionated

21. Drive site traffic 92% rise in visitors

22. Showreel views 654 video views

23. Reached new people Twitter reach of more than 20,000

24. Top tips •  •  •  •  •  •  •  •  Have a plan and a launch date Make use of your existing channels Get internal buy-in Find and engage with your key influencers Think beyond the press release Use every relevant channel Capture your data What next?

25. Thank you

How to make your website launch really take off

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