Watch this Video and Learn ways to Market Your Chiropractic Business now or in the future. This Video might Inspire you to think outside of the Box. http://youtu.be/LMA1Wv_m4Ko
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...
Chiropractic Tools to Help Your Business Grow
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HEY! Watch this Example of a Sales Pitch Video for Chiropractors:
http://youtu.be/LMA1Wv_m4Ko
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I believe there are a couple of chiropractic marketing "tools" that will absolutely grow your
practice...
These "tools" are really more of "chiropractic marketing methods" rather than anything. But,
nonetheless, they are some of the most powerful and proven methods for getting new patients and
growing your practice.
Let's skip the fluff and get right to them:
Chiropractic Marketing Tool #1: PPC Chiropractic Marketing (Google AdWords)
PPC marketing is nothing more than advertising your chiropractic practice on the major search
engines... with a cool twist. With PPC marketing you DON'T pay when your ad is displayed. You
ONLY pay when a prospective patient sees your chiropractic advertisement, clicks on your ad, and
actually comes to your website.
But, it gets even better...
With PPC chiropractic marketing, you get to choose EXACTLY when your ad is displayed on the
major search engines, so you can target your advertisements strictly to the most qualified
searchers of chiropractic care online, display your ad just to them, and then only pay if they take
an action and click on your ad. It's actually the most targeted form of chiropractic marketing in
existence today. Seriously. And, because of that, you end up only paying for traffic to your
chiropractic website that is ultra-targeted and highly-likely to convert into a paying patients. It's
really incredible stuff! And, because of how effective this strategy is right now, I had to include it on
the list of "chiropractic tools that will absolutely grow your practice".
Chiropractic Tool #2: Endorsed Offers
Endorsed offers are nothing more than having another local business owner or operator in your
geographic area endorse you and your chiropractic practice to their customers, clients, patients,
members, etc. When you set up this type of relationship, the percentage of prospective patients
that get converted into paying patients for you in your office goes through the roof. Why? Because
when another business owner or operator, who already has trust and goodwill built with their list of
customers, endorses you and chiropractic care in your office, the response is sometimes 20-30%
higher than any other form of chiropractic marketing.
Think of it like this...
2. Imagine a local personal trainer talking to their clients about the value of chiropractic care with
you, and why they recommend it. Or, imagine a local massage therapist talking to their clients
about chiropractic care with you. Again, because the trust and credibility is there already, the
response is almost always much, much higher than typical "cold chiropractic advertising".
Why would another local business owner or operator endorse you and your practice, you may be
wondering?
Well, there are several reasons.
First, you can work our a barter arrangement with them. In other words, they endorse you and
your practice in exchange for complimentary chiropractic care with you. Second, you can work out
a co-endorsement arrangement where you endorse them to your patients in exchange for them
endorsing you. Third, for ancillary services in your office, like massage, you can potentially work
out a revenue share with them where they get a percentage of the massage from every client they
send to your office. The opportunities of the type of endorsed offer your arrange is only limited to
your imagination.
Chiropractic Tool #3: Automated Chiropractic Marketing Via Email
Because email marketing can be set-up to work on autopilot perpetually... and because there's no
cost right now to use email marketing, it's a great tool to follow-up with prospective patients,
educate existing patients, generate referrals, and grow your practice.
And, even more important, because chiropractic email marketing is 4x more effective than most
other forms of marketing (according to the Direct Marketing Association), it's a must on the list of
"chiropractic tools that will absolutely grow your practice".
Think of it like this...
You can set up an email marketing campaign ONCE, and let it work over and over and over for
you. You can do this for new patients. You can do this to reactivate inactive patients. You can do
this for unconverted patient leads. You can do this to generate referrals every week. You can even
do this for networking partners. (All of this, and more, is done for you with the Chiropractic
Dashboard.)
If you're not using email chiropractic marketing in your practice right now, you're really missing out
on an incredible practice-building tool. Seriously.
Todd Brown, the president of MoreChiroPatients, Inc, is now giving away for FREE his popular
Online Videos entitled "The Ultimate Chiropractic Patient Attraction System". To get instant access
to these videos go to: http://www.TheChiropracticDashboard.com/indexdefault2.html
