1. Prepared by:
Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
Prepared Especially for:
jane doe
123 main st
ashburn va 20147
November 10, 2010
THE HOME SELLER’S ADVANTAGE
2. Long & Foster ®
Real Estate, Inc.
• #1 privately-owned real estate company in America
• Over 200 sales offices
• Nearly 13,000 professional Sales Associates
• Annual sales of nearly $51.5 billion in 2009
• More than a great real estate company – we’re also a
great Mortgage, Title, and Insurance company
3. Why Long & Foster ®
• Leader in listing and selling homes
• 98% customer satisfaction rating
• Vast pool of referrals from previously satisfied
customers
• Members of a national relocation network
• We know successful methods for getting your home
ready to show
4. For marketing the property located at:
123 main st
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
ashburn village
2005
3000
.25
colonial
5
3
1
5. On The Market
42632 Cochrans Lock Dr
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$740,000
187
0
Village Of Waxpo
2006
0
0.530005
Colonial
4
4
1
6. On The Market
23084 Oglethorpe Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$998,000
630
0
Brambleton
2005
5006
0.25
Colonial
4
3
1
7. Under Contract
20231 Millstead Dr.
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$559,000
93
0
Belmont Country
2005
0
0
Colonial
4
3
1
8. Under Contract
20148 Boxwood Place
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$560,000
70
0
Belmont Country
2005
0
0
Colonial
4
3
1
9. Under Contract
19858 Mellon Cir
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$850,000
269
0
Belmont Country
2000
0
0.560009
Colonial
4
4
2
10. Under Contract
41958 Greenlook Ln
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$1,200,000
448
0
Evergreen Reserv
2007
8812
1.0
Colonial
4
6
1
11. Recently Sold
22458 Pine Top Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$782,000
$765,000
10/29/10
96
0
Estates Of Fores
2004
5500
0.480005
Colonial
5
4
1
12. Recently Sold
19762 Spyglass Hill Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$799,900
$775,000
10/29/10
69
0
Belmont Country
2001
5056
0.330005
Colonial
5
4
1
13. Recently Sold
42658 Trappe Rock Ct
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
$875,000
$875,000
10/29/10
20
0
Village Of Waxpo
2007
4899
0.55
Transitional
5
3
1
14. Status
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
123 main st
ashburn village
2005
3000
.25
colonial
5
3
1
42632 Cochrans Lock Dr
On The Market
$740,000
187
0
Village Of Waxpo
2006
0
0.530005
Colonial
4
4
1
23084 Oglethorpe Ct
On The Market
$998,000
630
0
Brambleton
2005
5006
0.25
Colonial
4
3
1
20231 Millstead Dr.
Under Contract
$559,000
93
0
Belmont Country
2005
0
0
Colonial
4
3
1
15. Status
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
123 main st
ashburn village
2005
3000
.25
colonial
5
3
1
20148 Boxwood Place
Under Contract
$560,000
70
0
Belmont Country
2005
0
0
Colonial
4
3
1
19858 Mellon Cir
Under Contract
$850,000
269
0
Belmont Country
2000
0
0.560009
Colonial
4
4
2
41958 Greenlook Ln
Under Contract
$1,200,000
448
0
Evergreen Reserv
2007
8812
1.0
Colonial
4
6
1
16. Status
List Price
Sold Price
Sold Date
DOM
Sell Concess
Neighborhood
Year Built
Fin SqFt
Lot Size
Style
Bedrooms
Full Baths
Half Baths
123 main st
ashburn village
2005
3000
.25
colonial
5
3
1
22458 Pine Top Ct
Recently Sold
$782,000
$765,000
10/29/10
96
0
Estates Of Fores
2004
5500
0.480005
Colonial
5
4
1
19762 Spyglass Hill Ct
Recently Sold
$799,900
$775,000
10/29/10
69
0
Belmont Country
2001
5056
0.330005
Colonial
5
4
1
42658 Trappe Rock Ct
Recently Sold
$875,000
$875,000
10/29/10
20
0
Village Of Waxpo
2007
4899
0.55
Transitional
5
3
1
17. On The Market
Under Contract
Recently Sold
Comparative Market Analysis Graphed
by Status
18. Graphic Analysis of On The Market Properties
High Price:
Low Price:
Avg $ per SqFt:
$998,000
$740,000
$199.36
Average Price:
Median Price:
Average Days on Market:
Average Year Built:
$869,000
$869,000
408
2005
Summary Statistics of 2 Properties
19. Graphic Analysis of Under Contract Properties
High Price:
Low Price:
Avg $ per SqFt:
$1,200,000
$559,000
$136.18
Average Price:
Median Price:
Average Days on Market:
Average Year Built:
$792,250
$705,000
220
2004
Summary Statistics of 4 Properties
20. Graphic Analysis of Recently Sold Properties
High Price:
Low Price:
Avg $ per SqFt:
Average Sale To List Ratio:
$875,000
$765,000
$156.99
98.29%
Average Price:
Median Price:
Average Days on Market:
Average Year Built:
$805,000
$775,000
61
2004
Summary Statistics of 3 Properties
22. Pricing Your Property to Sell
• Pricing your property correctly is crucial
• You want to sell your property in a timely manner
at the highest price possible
• Current market conditions determine the value
23. Intelligent Pricing
• By pricing your property
at market value, you
expose it to a much
greater percentage of
prospective buyers.
• This increases your
chances for a sale while
ensuring a final sale
price that properly
reflects the market value
of your home.
24. Activity vs. Timing
• A property attracts the most
attention, excitement, and
interest from the real estate
community and potential
buyers when it is first listed
on the market.
• Improper pricing at the
initial listing misses out on
this peak interest period
and may result in your
property languishing on the
market.
25. The Effect of Overpricing
• Improper pricing may lead
to a below market value
sale price, or even worse,
no sale at all.
• Your home has the highest
chances for a fruitful sale
when it is new on the
market and the price is
reasonably established.
26. Pricing Your Property to Sell
Analysis of the comparable properties
suggests a list price range of:
$780,850 to $829,150
27. Kathy Jones, ABR
Sales Associate
Long & Foster® Real Estate, Inc.
43490 Yukon Dr., Suite 105
Ashburn, VA 20147
(703)726-3417
(877) 724-9494
(703) 724-9508
kathy.jones@longandfoster.com
We’re ready to go to work for you now!
In Conclusion
List your home with Kathy Jones and you’ll receive:
• Excellent service and support
• A thorough market analysis of your home
• A winning marketing plan
• The full resources of The Long & Foster ®
Companies
