This document discusses optimizing multi-channel marketing campaigns for maximum impact. It recommends defining goals, tracking campaigns across different channels and sources using utm parameters, setting up Google Analytics goals to measure success, analyzing results to compare performance of different campaigns, sources and mediums, and making changes such as reallocating funds based on what is working best.
10. Campaign Tracking
Set up links with tracking variables
http://mycollege.edu/?utm_source=newsletter&utm_medium=email&utm_campaign=annual%2Bfund
11. Campaign Tracking
Set up links with tracking variables
http://mycollege.edu/?utm_source=newsletter&utm_medium=email&utm_campaign=annual%2Bfund
What is the source in which this link appears?
12. Campaign Tracking
Set up links with tracking variables
http://mycollege.edu/?utm_source=newsletter&utm_medium=email&utm_campaign=annual%2Bfund
What is the medium/channel in which this link appears?
13. Campaign Tracking
Set up links with tracking variables
http://mycollege.edu/?utm_source=newsletter&utm_medium=email&utm_campaign=annual%2Bfund
What is the name of the campaign?
14. Send people to landing page.
• Bit.ly/Goo.gl
• QR Code
• Redirect
goo.gl/K7Z3j
www.convergeconsulting.org/contact-us/request-analytics-
consultation/?utm_source=powetpoint&utm_medium=qr%2Bcode&utm_campaign=maximum%2Bimpact%2Bpresentation