1º Conferencia Crowdsourcing Comunidades e Co-Criação. O potencial inerente do Crowdsourcing e seu uso como ferramenta para negócios e organizações. Carl Esposti

1. “Understanding
Crowdsourcing”
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and
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2011
Crowdsourcing
LLC

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Private
and
Confiden.al
©
2011
Crowdsourcing
LLC

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Private
and
Confiden.al
©
2011
Crowdsourcing
LLC

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Private
and
Confiden.al
©
2011
Crowdsourcing
LLC

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Private
and
Confiden.al
©
2011
Crowdsourcing
LLC

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Private
and
Confiden.al
©
2011
Crowdsourcing
LLC

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Private
and
Confiden.al
©
2011
Crowdsourcing
LLC

8. Connec.vity
8
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2011
Crowdsourcing
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9. Networking
9
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2011
Crowdsourcing
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10. Communi.es
10
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2011
Crowdsourcing
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11. Crowdsourcing
11
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and
Confiden.al
©
2011
Crowdsourcing
LLC

12. Characteris.cs
Requires
something
to
be
created
Large
Numbers
of
People
&
Highly
Distributed
Must
be
Organized
Tapped
for
Wisdom,
Knowledge,
Talent
or
Time
Requires
Open
Par.cipa.on
and
Task
Disaggrega.on
12
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and
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2011
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13. Crowdsourcing
is
an
online,
distributed
problem
solving
and
produc.on
model.
[Brabham
2010:
dbrabham.wordpress.com/crowdsourcing/]
13
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2011
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14. 6,600
5,400
3,600
2,900
27,100
2,900
4,300
1,900
2,900
3,600
Number
of
local
monthly
Google
searches
for
the
keyword
1,600
Crowdsourcing
(average
January-­‐June
2011)
14
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and
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2011
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15. Crowdsourcing
Models
Distributed
Human
Intelligence
Tasking
Managed
Knowledge
Discovery
Broadcast
Search
Peer
Vefed
Crea.ve
Produc.on
[Brabham
2010:
dbrabham.wordpress.com/crowdsourcing/]
15
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and
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2011
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16. Crowdsourcing
for
Everyone
English
–
French
–
Spanish
–
Italian
–
Portuguese
–
German
–
Dutch
–
Indonesian
–
Ukrainian
-­‐
Russian
16
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2011
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17. Crowdsourcing
for
Enterprises
Idea.on
Micro-­‐Tasks
Knowledge-­‐Based
Tasks
Exper.se-­‐Based
Tasks
17
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and
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2011
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010

18. Crowdsourcing
for
Enterprises
Content
Genera.on
Content
Management
Loca.on
Services
Knowledge)Based-Tasks- Survey
Produc.on
Internet
Search
18
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and
Confiden.al
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2011
Crowdsourcing
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010

19. Crowdsourcing
for
Enterprises
Transla.on
Monitoring
Business
Analy.cs
Customer
Support
Sales
and
Marke.ng
Exper&se(Based,Tasks,
Applica.on
Services
Industry
Specific
19
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and
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2011
Crowdsourcing
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010

20. Crowdsourcing
for
Enterprises
Categoriza.on
Transcrip.on
Data
Management
Micro-­‐Tasks
OCR
valida.on
20
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2011
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010

21. Crowdsourcing
for
Enterprises
Idea
Genera.on
Research
and
Development
Idea%on(
Design
and
Op.miza.on
21
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and
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2011
Crowdsourcing
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010

22. Iden.fying
Suitable
Candidates
for
Crowdsourced
Work
Size
and
Maturity
Level
of
Process
Automa.on
Nature
Outsourcing
Process
Penetra.on
Composi.on
Role
of
Value
Drivers
Technology
Security
and
Privacy
22
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2011
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23. Key
challenge
of
Enterprise
Crowdsourcing
is
that
most
of
these
tasks
are
“buried”
up
to
4
levels
deep
in
the
process
EXAMPLE
CHECK
PROCESSING
Retail
Banking
Industry
Opera.ng
Processes
Level
1
-­‐
Process
Category
Develop
Market
Deliver
Develop
Manage
and
Manage
and
Sell
Products
vision
and
Customer
Products
and
Products
and
and
Deliver
Products
and
strategy
Service
Services
Services
Services
Services
Management
and
Support
Services
Level
2
-­‐
Process
Group
Develop
and
Manage
Human
Capital
Procure
materials
Deliver
banking
Deliver
transacAonal
Apply
regulatory
Manage
InformaAon
Technology
and
services
services
…
policies
products
Manage
Financial
Resources
Level
3
-­‐
Process
Acquire,
Construct,
and
Manage
Property
Manage
Environmental
Health
and
Safety
Manage
loan
Perform
lease
Manage
External
RelaAonships
Perform
check
…
Perform
cash
servicing
processing
management
handling
Manage
Knowledge,
Improvement,
and
Change
Level
4
-­‐
AcAvity
PotenAal
Crowd
Capture
LiV
and
…
Proof
and
ExcepAon
processing
Labor
target
load
encode
23
Source:
APQC,
massolu.on
analysis
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2011
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24. First
broad
crowdsourcing
industry
research
study
Survey Sections and Questions (1/2)
SecAon
Content
InformaAon
privacy
Crowdsourcing .org • This section collects data that will be included in The information in
profile the participant’s public profile on the this section will be
crowdsourcing.org industry site publicly available
Company • This section assembles additional company The information in
information information, such as management team profiles, this section will be
current ownership structure and financial track private and subject
record of the company to NDA
Capacity and • This section gathers data on the functional The information in
scalability capabilities and the composition of the this section will be
participant's workforce along with volumes and private and subject
types of work to NDA
• It also collects the participant's experience in
working with Enterprise clients and information on
the participant's reference clients and projects
24
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2011
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25. First
broad
crowdsourcing
industry
research
study
Survey Sections and Questions (2/2)
SecAon
Content
InformaAon
privacy
Business • This section is aimed at understanding the The information in
strategy participant's strategic focus, client mix, along with this section will be
client management and marketing approach private and subject to
• It also analyzes the participant’s industry reputation NDA
and views on the most likely competitors
Capability • This section discusses the focus of the The information in
participant's crowdsourcing offering(s) and the this section will be
capabilities of the participant's platform (e.g. private and subject to
worker management) NDA
Expertise and • This section discusses participant's implementation The information in
functionality and technology expertise, industry domain this section will be
knowledge and the technical functionality of the private and subject to
participants platform (e.g. APIs) NDA
25
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26. carl@crowdsourcing.org
www.crowdsourcing.org
www.massolu.on.com
@Crowdsourcing_
26
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2011
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